Editors’ Picks

Media buyers want to change the perception of programmatic DOOH as “non-premium” inventory (BandT)

By Arvind Hickman. GroupM Nexus head of advance DOOH, James Lambert: “There’s always been that perception around non-premium inventory, and while I personally believe that all out of home screens are amazing, we are now seeing more and more of them become accessible, which is outstanding for advertisers.” GroupM ditched the term ‘programmatic’ and replaced it with advanced digital. […]

bandt.com.au
Mon, Apr 15 at 11:55 AM

Permalink

Oversupply of display products, falling prices, AI and other trends in digital signage (Commercial Integrator)

Author: Amala Reddie. Commercial Integrator’s annual Deep Dive report delves into the different rising trends and technologies affecting integrators’ overall business. […]

commercialintegrator.com
Mon, Apr 15 at 11:52 AM

Permalink

The rise of retail media causes the need for custom creative for in-store screens (Mumbrella)

by HUGH CAMERON AND PETER SMYTH. Retail media is now facing its own creative coming of age, and marketers are on notice. Taking a TV commercial and running it on in-store screens misses this relatively new medium’s opportunity and engagement model. […]

mumbrella.com.au
Mon, Apr 15 at 11:24 AM

Permalink

OOH ad sales: How to plan for Q3, 2024 – elections, back to school, weddings, upsell (Billboard Insider)

Kevin Gephart. Now is the time to prospect for the third quarter of 2024 to pursue, sell, and post by 3Q. […]

billboardinsider.com
Mon, Apr 15 at 10:37 AM

Permalink

How to maximize your travel and tourism campaign with billboard and out-of-home advertising (Broadsign)

Kayla Caticchio. Real-world OOH ads can capture consumers’ attention and guide them toward taking action online, like visiting a company’s website or social media pages, reaching out to a travel advisor, or making reservations through a third-party platform. […]

broadsign.com · Promoted content
Mon, Apr 15 at 9:01 AM

Permalink

Neoti At NAB Touting What It Calls First LED Display To Be PANTONE Validated (16:9)

Indiana-based display manufacturer Neoti is at the big National Association of Broadcasters trade show in Las Vegas this week showing off what it says ... […]

sixteen-nine.net
Mon, Apr 15 at 8:58 AM

Permalink

World Out-of-Home Organisation opens nominations for 15 Future Leaders delegates to attend the Hong Kong Global Congress June 5-7, 2024

The World Out of Home Organization is presenting its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with ten successful applicants. […]

Mon, Apr 15 at 12:10 AM

Permalink

OMA reports a 9.26% increase on Australian OOH net media revenue for Q1, 2024 (Mumbrella)

by Lauren Mcnamara. The industry is at $287.6 million, up from $263.2 million for the same quarter in 2023. Digital OOH revenue accounted for 74.1% of total net media revenue year-to-date, an increase over the recorded 70.7% for the same period last year. […]

mumbrella.com.au
Sun, Apr 14 at 12:59 PM

Permalink

DPAA’s Miami LatamDOOH event April 15, 2024

DOOH Cross-Border Learning & Cocktails. This DPAA Global session looks at the growing role of digital out of home advertising in today’s omnichannel mix. Leading brands and agencies discuss the opportunities for global marketers to reach the Latin American market using one of today’s fastest growing media. […]

dpaaglobal.com · Promoted content
Sun, Apr 14 at 11:47 AM

Permalink

New Zealand’s OOH trade body releases campaign delivery verification standard

OOHMAA, in collaboration with representatives from the media agency market (Out of Home Buyers Committee) and a Steering Committee, made up of subject matter experts from OOHMAA members, has developed a Verification Standard that will provide transparency of Digital Out of Home (DOOH) campaign delivery and contribute to a strategic pillar for the sector, making the DOOH channel easier to understand and transact. […]

Editorial
Sun, Apr 14 at 11:44 AM

Permalink

Beijing InfoComm China 2024 April 17-19

China National Convention Center (CNCC). Beijing InfoComm China attracts top-tier Pro AV and technology innovators keen to expand their market share and professional network in Asia Pacific, as well as senior decision makers from AV and IT channel, and vertical market buyers looking for the latest and most innovative Pro AV technologies and solutions. […]

infocomm-china.com · Promoted content
Sun, Apr 14 at 11:44 AM

Permalink

Billboard Structures: There’s a Place for ibeams in a Monopole World (Billboard Insider)

The site was very tight with setbacks and we had to go around the building.” With the height restriction, we couldn’t do a flag over the building either. Add in the large V and it made more sense for us to fabricate this one in the field around the building. […]

billboardinsider.com
Fri, Apr 12 at 12:10 PM

Permalink

Glass Media Now Marketing KrowdSense Retail Analytics Tech Designed To Optimize In-Store Visual Merchandising (16:9)

Glass Media is now formally marketing a new retail analytics platform the Dallas company was previewing late last year at Digital Signage Experience. At ... […]

sixteen-nine.net
Fri, Apr 12 at 10:22 AM

Permalink

46 Mapped Projectors Market Star Wars Products On One Face Of NYC’s Empire State Building (16:9)

Forty-six projector were sync’d and blended to fill the upper levels of one facade of the Empire State Building in New York with a ... […]

sixteen-nine.net
Fri, Apr 12 at 9:25 AM

Permalink

Canadian OOH ad operator Astral renews long-standing contract with Montreal public transit division STM (Bell Media)

Astral, has renewed its long-standing exclusive advertising partnership with Transgesco, the subsidiary managing advertising operations for the Société de Transport de Montréal (STM). As part of the agreement, Astral is set to launch new products throughout the transportation network, including the deployment of new digital and static products across the entire network in the coming years. […]

bellmedia.ca
Thu, Apr 11 at 12:23 PM

Permalink