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Monday, October 20, 2014

Global adspend up 42% on 2004

LONDON: Global adspend has increased from $362bn in 2004 to $512.9bn in 2013, a rise of 41.7% over the past decade, according to new long-term analysis published by Warc. The Global Ad Trends report draws on data stored in...

CBS Outdoor to Become Outfront Media

New brand highlights Company's leadership in out-of-home advertising. Follows IPO, separation from CBS Corporation, REIT conversion and Van Wagner acquisition. NEW YORK, Oct. 20, 2014 /PRNewswire/ -- CBS Outdoor Americas I...

Sunday, October 19, 2014

Saturday, October 18, 2014

Developer spreading digital signage across Moscow

Digital signage software provider Scala Inc. has announced it is driving a wayfinding digital signage installation in four shopping centers across Moscow, as well as in a concert hall, all belonging to Russian developer Crocu...

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Digital signage passports take ‘Texas on Tour’

Looking to promote tourism in the Lone Star State, interactive media and digital signage took Texas on the road. The state tourism agency, Texas Tourism, rolled out a traveling interactive digital signage and experiential ...

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