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Wednesday, July 30, 2014

The six top markets for out-of-home advertising

When you think of the country’s most outstanding out of home advertising markets, no doubt New York City and Las Vegas come to mind. But there are also some small, up-and-coming cities, such as Charlotte, N.C., and Austi...

Behind out of home’s robust growth

Ad spending is forecast to grow 20 percent in the near term On the face of it, compared to other media, out of home would appear to be bumping along, each year clocking modest growth, typically in the mid-single digits—g...

The Future of Marketing: Digital-out-of-Home (DooH)

The purpose of this brief article is to discuss Digital-out-of-Home (DooH) marketing and how it is reshaping the way advertising operates. After highlighting some of the advantages of DooH marketing based on the research and ...

Debunking 4 Myths of SaaS for Digital Signage

Many organizations are moving to a SaaS solution today for various reasons, but SaaS still tends to be overlooked due to misconceptions that are perceived by those that are fearful of adopting it....

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Tuesday, July 29, 2014

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