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Thursday, July 24, 2014

Magnum Ice Cream: Celebrating 25 Years of Pleasure

To celebrate “25 Years of Pleasure”, Unilever’s Magnum and JCDecaux Holland ran a campaign from the 21st to the 28th of May, giving people of Amsterdam the opportunity to redeem a free personalised ice cream! To mark M...

Wednesday, July 23, 2014

Mobile and the Rise of Digital in China

There has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitalize on the growing mobile population? China has seen massive growth over the...

PATTISON Outdoor’s Digital smartAD Roll-out Completed

Already available on nearly 2,500 interior screens across Canada, PATTISON Outdoor has completed the rollout of its smartAD platform to all of its 207 exterior digital posters and spectaculars coast to coast. PATTISON’s sma...

At 6:53 PM from www.mediacastermagazine.com · 0 Comments

CBS Outdoor Acquisition of Van Wagner Analyzed

A short time ago CBS Outdoor, the digital billboards entity was released from its parent company, CBS. CBS Outdoor announced that the company had entered into an agreement with Van Wagner Communications to purchase its outdoo...

Raspberry Pi runs Intel digital signage spec

Raspberry Pi‘s graphics processor is attracting as much interest at the low cost embedded computing board’s ARM-based CPU. Both CPU and graphics processor are Broadcom chips. US-based start-up Jetpac runs image recognit...

Digital Billboards Keep Integrating with Mobile

Technology that connects out-of-home adverts with smartphones is picking up speed and could soon bounce into action at a bus stand or billboard near you. The software being used can turn mall kiosks and airport signs into ...

At 6:30 PM from outofhomeinternational.blogspot.ca · 0 Comments

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