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Updated in real-time · Monday, May 25, 2015

Editor’s Picks

Monday, May 25, 2015

OAAA: Out of Home Advertising Up 4.7% in Q1 2015

(Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Associ...

Tips for negotiating OOH ad buys (medialifemag)

Experts in out of home explain how to get the most value -- By the editors of Media Life -- This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” If there is an art to buying out of ...

Friday, May 22, 2015

16:9; Indoor Positioning Using Nothing But LED Lighting

This is cool. The lighting division of the tech multinational Philips is testing new technology that enables highly accurate, anonymous indoor location and navigation using nothing but banks of overhead LED lighting to inform...