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Editors’ Picks

Wednesday, October 1, 2014

The future of content creation belongs to agencies

For decades, there has been a clear, but permeable boundary between advertising and entertainment -- commercial breaks, print ads, radio spots, banners, and pop-ups. But lately, that boundary is quietly, yet violently shatter...

Advertising Week: 5 Hot Trends in Advertising

We're officially in the thick of Advertising Week 2014. The buzzwords are signs of an ever-evolving ad space, and never is that more apparent than during the annual conference, which attracts global advertising professiona...

Advertising Engagement: Past, Present And Future

Columnist Peter Minnium provides a brief history of "engagement" as an advertising term -- dating all the way back to the late 19th century! While talk of “engagement” currently permeates discussions of digital adverti...
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