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Tuesday, September 2, 2014

Outdoor advertising catches private equity’s eye

Out-of-home (OOH) advertising is arguably the last true form of mass marketing and, thanks to the digital evolution of the industry coupled with plenty of room for further consolidation, it is unsurprising that private equity...

Monday, September 1, 2014

Saturday, August 30, 2014

Study: Outdoor Ads are as memorable as TV and Online

Can you visualise that billboard ad you see every day on your way to work? Thought so. According to a new study, outdoor advertising is on par with TV and Online for ad recall. As a leading outdoor operator, APN Outdoor co...

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