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Editors’ Picks

Friday, October 24, 2014

Why mobile programmatic is the future

According to the IAB UK’s recently released Digital Ad Spend Report – done in conjunction with PwC – mobile video advertising has grown 196% over the past two years to £63.9m. This makes it the fastest growing digital ...

Judge: LA’s Off-Site Billboard Ban Unconstitutional

BILLBOARD WATCH-Los Angeles has been trying to shed its label as the country’s billboard capital, but Clear Channel and other companies pushing to put up new digital billboards got a major boost this week when a Superior Co...

Australia: APN Outdoor gears up for $329m IPO

APN Outdoor Group is hoping to raise $329m from its initial public offering (IPO) and will list on the Australian Securities Exchange (ASX) on 20 November. The company operates outdoor advertising, including large format sta...

At 6:51 PM from www.mywealth.commbank.com.au · 0 Comments

OOH Market Continues to Power Ahead

The out of home advertising sector continues to perform well in 2014, with the latest figures from PML Group indicating the market has increased by 10.5% in 2014 to date. The out of home specialist's Q3 Posterwatch report ...

DOOH shows how far it has come in five years

In the fifth year of the competition, winners from Topshop and Women's Aid show why digital out-of-home is one of the fastest-growing media in the UK, forecast to be worth some £250 million by the end of 2014. Campaign repor...

Thursday, October 23, 2014

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