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Wednesday, November 26, 2014

Media Life: Measuring OOH: What buyers want to see

The field has seen big advances, but much still needs to be done. This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” Click here to read our previous stories. Passion is not general...

Tuesday, November 25, 2014

DSToday: ALDO Shoes gets on the digital signage bus

Out-of-home advertising giant JCDecaux recently partnered with ALDO shoes on an interactive digital signage street furniture campaign in Boston and Chicago. According to the JCDecaux North America website, the shoe brand inst...

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Monday, November 24, 2014

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