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Editors’ Picks

Wednesday, October 22, 2014

Riyadh on Track to Intelligent Street Signs

Finding the right street or house number can be a challenge in many countries. While living in Japan the author learned very soon that house numbers are assigned by the year of construction. Not very helpful when house number...

Is Digital Age Burying the Advertising Industry?

On May 12 at the 4A’s annual conference in 1994, Ed Artzt, the CEO of Procter & Gamble, America’s biggest advertiser, delivered a sensational speech that is still buzzing in the advertising industry’s corners today....

At 4:39 PM from www.industryleadersmagazine.com · 0 Comments

79% of consumers take action after seeing an OOH ad

Out of Home (OOH) advertising plays a major role in driving consumer response and action, according to a study for global OOH association FEPE International, which found that 79 per cent of consumers take action after seeing ...

ChinaDaily Report: Mobile advertising on a roll

The rapid increase in the use of mobile Internet technologies and smartphones has helped China become the fastest growing mobile advertising market in the world, an industry report said on Tuesday. Advertising expenditure on...

Tuesday, October 21, 2014

Advertising guides mobile purchases: report

Mobile users around the world have an ambivalent attitude to advertising but a new survey shows that a majority admit they use it to make purchasing decisions. A report on the mobile internet from mobile advertising networ...

Astral OOH Chooses @AyudaSystems ’ Splash

Astral Out-of-Home has chosen Montreal-based Ayuda Media Systems’ Splash digital signage software CMS and player to manage the content, playback, and reporting of ALL its digital assets in Canada. Astral-Out-of-Home, a d...
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