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Friday, July 25, 2014

How to Plan Your Digital Signage Network

Step 1: Content Strategy When planning for a Digital Signage network, your content strategy is of paramount importance.Content will determine and help navigate the early decisions in the planning process in areas like budg...

Thursday, July 24, 2014

Magnum Ice Cream: Celebrating 25 Years of Pleasure

To celebrate “25 Years of Pleasure”, Unilever’s Magnum and JCDecaux Holland ran a campaign from the 21st to the 28th of May, giving people of Amsterdam the opportunity to redeem a free personalised ice cream! To mark M...

Wednesday, July 23, 2014

Mobile and the Rise of Digital in China

There has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitalize on the growing mobile population? China has seen massive growth over the...

PATTISON Outdoor’s Digital smartAD Roll-out Completed

Already available on nearly 2,500 interior screens across Canada, PATTISON Outdoor has completed the rollout of its smartAD platform to all of its 207 exterior digital posters and spectaculars coast to coast. PATTISON’s sma...

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