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Thursday, August 28, 2014

The Guardian: How to create an ad that tells a story

A look at how humans have always loved stories, and six tips for incorporating them into your digital marketing. As marketers, we know storytelling works and we should be incorporating it in our efforts. But do you know wh...

Outdoor Campaign of the Month (UK): American Airlines

What was the idea? To raise awareness that American Airlines offers fully lie-flat seats in First and Business Class on all flights between London and New York. American is also the only airline to offer wi-fi across the Atl...

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5 Things CIOs Should Know About Digital Signage

1. It’s more than advertising. Digital signage generally displays content for a targeted audience at venues such as college and corporate campuses, medical facilities, retailers, transportation centers and work spaces. Orga...

Wednesday, August 27, 2014

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