Major DOOH News Sources—In One Place

Updated in real-time · Sunday, May 24, 2015


Editor’s Picks

Friday, May 22, 2015



OAAA: Out of Home Advertising Up 4.7% in Q1 2015

(Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Associ...



Tips for negotiating OOH ad buys (medialifemag)

Experts in out of home explain how to get the most value -- By the editors of Media Life -- This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” Click here to read our previous stories...


Who cares about digital signage? (screenmediamag0

I’m just back from European Sign Expo in Cologne – as you may have figured if you follow us on Twitter – and you’ll doubtless be seeing more about that on the ScreenMediaMag.com site in the near future. But our top ...


Spending your way to success (screenmediamag)

It has been a few years now since I fell in love with digital and what it can achieve. However, I find myself at a crossroads debating where we go from here. You will recall from my previous blogs that I am a fan of interact...






16:9; Indoor Positioning Using Nothing But LED Lighting

This is cool. The lighting division of the tech multinational Philips is testing new technology that enables highly accurate, anonymous indoor location and navigation using nothing but banks of overhead LED lighting to inform...