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Wednesday, November 26, 2014

Warc: Cinema ads are effective but …

Cinema audiences have been growing over the past five or six years, with the proportion of the UK population going at least once a year up from 64% in 2008 to 75% today. But, Clay noted, TV reaches 93% of the population in a ...

iabuk: Top programmatic trends for 2015

1. The death of the campaign We’re progressing further into the era of always-on campaigns, a constant online presence with tailored messages instead of carpet bombing, sequential creative messaging and localised promotion...

Media Life: Measuring OOH: What buyers want to see

The field has seen big advances, but much still needs to be done. This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” Click here to read our previous stories. Passion is not general...

Tuesday, November 25, 2014

DSToday: ALDO Shoes gets on the digital signage bus

Out-of-home advertising giant JCDecaux recently partnered with ALDO shoes on an interactive digital signage street furniture campaign in Boston and Chicago. According to the JCDecaux North America website, the shoe brand inst...

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