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Editors’ Picks

Wednesday, August 27, 2014

Digital Signage Need to Know: Are LED Billboards Safe?

New technology is not instantly accepted and used, regardless of its value, effectiveness, cost, or efficiency. There are many reasons why it takes time for users to get "on board" with even the coolest innovation. LED techno...

Why Don’t People Click on Mobile Advertisements?

In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this? Everyone sees mobile ads on their smartphones and tabl...

Tuesday, August 26, 2014

Ad revenue forecast to set record next year

The future of U.S. advertising is looking up: Ad revenue is now expected to grow 4.9% in 2015, the biggest growth spurt in a decade, according to the latest update from ad forecaster Magna Global. And it won't be long before ...

Monday, August 25, 2014

Waiting for the Apple iWatch

Apple’s widely-anticipated entry into the smart watch market would be the company’s first major new product foray in several years. With Apple’s unparalleled functionality and design capabilities, as well as market clou...
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