Digital Dignage Software

Digital Signage Pulse

The only multi-source, fully searchable archive of major digital signage and DOOH news and resources

Home: Raw News Feed

DOOH Shines In Emergencies

While digital billboards still face plenty of opposition in some locales, their advocates have one argument that can't be denied. Digital signage is an effective tool for communicating with the public during emergencies, lik...
  • 1:50 PM
  • feeds.mediapost.com

Going, going, gone…DOOH ads are sold by algorithms

WPP, one of the world’s largest advertising groups, is putting its weight behind real-time bidding for digital out-of-home media. An increasingly popular method of matching advertisers to the ever-growing inventory of on...
  • 2:39 PM
  • www.screenmediamag.com

China fails to take top place from U.S. in DOOH rankings

The U.S., China and Japan were the world’s biggest digital out-of-home markets last year, according to new research from PQ Media – but Russia, the UK and India were the fastest-growing. Of a global DOOH market worth a...
  • 2:31 PM
  • www.screenmediamag.com

75% of US Adults Notice Out-of-Home Ads

The majority of US adults are exposed to and notice out-of-home advertising, according to a new 2013 Arbitron Out-of-Home Advertising Study. While it doesn’t separate traditional from digital out-of-home, the study found...
  • 1:00 AM
  • www.dailydooh.com

Posterscope Did NOT Back ADstruc’s Integration With Mediaocean

Posterscope denies it is backing ADstruc. A Clarification has been published here. While it’s not quite the out-of-home equivalent of the online industry’s real-time trading systems, outdoor media just took another s...
  • 3:33 PM
  • www.mediapost.com

Programmatic Comes to Out-of-Home Ads

Programmatic ad buying is slowly filtering down to more “traditional” channels like radio and out-of-home, too. This week Xaxis announced inventory across more than 100,000 digital out-of-home screens is now available ...
  • 3:24 PM
  • www.digiday.com

#ChampionsLeagueFinal @JCDecaux_UK @MediaVestUK @KineticWW

More football coverage on the DailyDOOH It’s a big football weekend in London as 100,000 Germans head to Wembley for the #ChampionsLeagueFinal. Heineken is deploying a dynamic campaign to own JCDecaux’s The Cro...
  • 1:19 AM
  • www.dailydooh.com

Putting the OOH factor back into advertising

More accurate audience measurement tools and new technology could make out-of-home the in-vogue channel. In today’s cash-strapped world, marketers are under pressure to deliver big campaigns with smaller budgets. Accou...
  • 4:53 PM
  • www.marketingweek.co.uk

Caltron intros new zoning digital signage media player

Caltron recently released its new MP-1080N high-definition zoning network digital signage player, according to a company announcement. Caltron said its newest player is a high-definition network …...
  • 12:50 PM
  • www.digitalsignagetoday.com

#The2ndComing Goes Viral @DayLiteLED @TalonOOH

If proof were needed of the power of social media combined with the immediacy of digital outdoor, look no further than this UK story that has gone viral in a pretty big way – errr, at least where the civilised world use...
  • 7:51 AM
  • www.dailydooh.com

Nielsen Shows 24% Viewing Increase

Adspace Digital Mall Network, the biggest digital place-based network in Nielsen’s Fourth Screen Network Audience Report, saw a real spike in viewership with 82% of all mall shoppers viewing its screens, up from 66% in 2011...
  • 5:00 AM
  • www.dailydooh.com

NASDAQ Delists @WirelessRonin Securities

The NASDAQ Stock Market notified Wireless Ronin Technologies, Inc. (NASDAQ: RNIN) yesterday that trading in the Company’s securities will be suspended on NASDAQ effective with the open of trading on May 31, 2013. The NA...
  • 2:36 AM
  • www.dailydooh.com

Flixio Content For Giraffas USA Expansion

Flixio Studios has signed a multi-year partnership with Giraffas USA to provide design, production and content in a zoned approach for all the company’s U.S.-based restaurants. Giraffas is a Brazilian food quick-service r...
  • 1:00 AM
  • www.dailydooh.com

Introducing Seenspire! (digital signage content)

I recently had the opportunity to speak with Samuel Mekonen of Seenspire about the current state of digital signage content services.  Like many entrepreneurs, Samuel is very motivated and enthusiastic about his company...
  • 5:29 PM
  • mauricedoranconsulting.blogspot.com