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Editors’ Picks

Wednesday, September 17, 2014

Tuesday, September 16, 2014

Best places to target the rich with OOH ads

Affluent audiences are a hugely desirable group for luxury advertisers to target. They tend to be active and on-the-go, making out-of-home advertising a good way to connect with them. Last year there were 62.5 million peop...

OOH follows TV as ‘most trustworthy’ medium

Consumers rate out-of-home as the next most trustworthy medium to TV, according to a new study. The research, carried out by Future Foundation for FEPE International, revealed that 28% of consumers find television advertisin...

Global ad spend forecasts show ‘market optimism’

Global media giant, the Dentsu Aegis Network, has published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, and reported “market optimism” via “strong global and regional forecasts”. This...

Monday, September 15, 2014

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