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Tuesday, November 25, 2014

DSToday: ALDO Shoes gets on the digital signage bus

Out-of-home advertising giant JCDecaux recently partnered with ALDO shoes on an interactive digital signage street furniture campaign in Boston and Chicago. According to the JCDecaux North America website, the shoe brand inst...

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Monday, November 24, 2014

OOH Media of the Year 2014 (marketing-interactive)

It has been nimble, innovative and resilient in a digital era, which is why the out-of-home medium remains a key part of the marketing mix, and one exciting space to watch. In this report, we see how marketers have ranked the...

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