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Wednesday, August 20, 2014

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Monday, August 18, 2014

How Hyperlocal Mobile Advertising Changes Everything

The combination of hyperlocal targeting and programmatic ad exchanges has opened up a whole new world for advertisers. One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad ...

Why mobile marketers are missing the mark

Apple Lam explores the constraints and the way forward for brands hoping to dive into the deep end of the mobile space. Mobile is the buzz word of the era of digital marketing, but marketers don’t seem to be fully harnes...

At 2:37 PM from www.marketing-interactive.com · 0 Comments

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