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Monday, October 20, 2014

Global adspend up 42% on 2004

LONDON: Global adspend has increased from $362bn in 2004 to $512.9bn in 2013, a rise of 41.7% over the past decade, according to new long-term analysis published by Warc. The Global Ad Trends report draws on data stored in...

CBS Outdoor to Become Outfront Media

New brand highlights Company's leadership in out-of-home advertising. Follows IPO, separation from CBS Corporation, REIT conversion and Van Wagner acquisition. NEW YORK, Oct. 20, 2014 /PRNewswire/ -- CBS Outdoor Americas I...

Sunday, October 19, 2014

Saturday, October 18, 2014

Developer spreading digital signage across Moscow

Digital signage software provider Scala Inc. has announced it is driving a wayfinding digital signage installation in four shopping centers across Moscow, as well as in a concert hall, all belonging to Russian developer Crocu...

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