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Updated in real-time · Tuesday, May 26, 2015

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Monday, May 25, 2015

OAAA: Out of Home Advertising Up 4.7% in Q1 2015

(Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Associ...

Tips for negotiating OOH ad buys (medialifemag)

Experts in out of home explain how to get the most value -- By the editors of Media Life -- This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” If there is an art to buying out of ...

Friday, May 22, 2015

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