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Editors’ Picks

Friday, October 24, 2014

Thursday, October 23, 2014

The Era of Android in Mobile Advertising Draws Near

Ready for a bold proclamation? “Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.” So says Julian Smith, head of strategy and innovati...

At 5:13 PM from www.mobilemarketingwatch.com · 0 Comments

Integrate with tech says Sorrell

LONDON: The future of the advertising industry lies in greater integration with other business functions, particularly technology, according to Sir Martin Sorrell. Addressing a party thrown to celebrate 50 years of Admap m...

79% of consumers take action after seeing an OOH ad

Out of Home (OOH) advertising plays a major role in driving consumer response and action, according to a study for global OOH association FEPE International, which found that 79 per cent of consumers take action after seeing ...

‘Twas A Thought-Producing Day, It Was!

What a day! The DailyDOOH Investor Conference took place Wednesday (Oct. 22) before 80+ senior executives from digital networks, investment houses, consultancies and industry-related companies, and I doubt there was anyone...

Wednesday, October 22, 2014

Riyadh on Track to Intelligent Street Signs

Finding the right street or house number can be a challenge in many countries. While living in Japan the author learned very soon that house numbers are assigned by the year of construction. Not very helpful when house number...
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