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Tuesday, July 29, 2014

Dentsu Aegis Network boosts OOH offerings in India

Dentsu Aegis Network has acquired OOH company Milestone Brandcom in India. The acquisition of Milestone Brandcom comes following the acquisition of Posterscope – Dentsu Aegis Network’s global outdoor media agency. Foun...

At 1:15 AM from www.marketing-interactive.com · 0 Comments

Monday, July 28, 2014

Digital Signage 101: IP vs Video Distribution

The true power of Digital Signage is realized when the media players controlling the content displayed is connected to a distribution system. The distribution system enables the administrator to quickly and easily control the...

Lord & Taylor, Hudson’s Bay Go Big on Beacons

I went beacon shopping over the weekend. While many retailers have been dabbling with beacons for many months to see how they might work with their customers, one major retailer is now taking the step of large-scale deploy...
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