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Thursday, July 31, 2014

JCDecaux SA: Half Year 2014 Financial Results

-- Adjusted revenues up 3.3% to EUR1,304.8 million -- Adjusted organic revenues up 4.0%, with a solid Q2 (+5.3%) -- Adjusted operating margin of EUR263.5 million, down 1.6% -- Adjusted EBIT, before impairment charge,...

How Times Square Works

Times Square is home to countless billboards, many of which are now digital, that make up some of the most expensive advertising real estate in the world. These signs are so central to the area's identity that there's actuall...

Can Your Digital Signage Be Hacked?

Granted, we’ve only heard of a couple of instances where digital signage networks or screens have been hacked, but that’s not saying that it can’t be done. It’s with that thought that Centurion ID, a new company in...

Wednesday, July 30, 2014

The six top markets for out-of-home advertising

When you think of the country’s most outstanding out of home advertising markets, no doubt New York City and Las Vegas come to mind. But there are also some small, up-and-coming cities, such as Charlotte, N.C., and Austi...

Behind out of home’s robust growth

Ad spending is forecast to grow 20 percent in the near term On the face of it, compared to other media, out of home would appear to be bumping along, each year clocking modest growth, typically in the mid-single digits—g...

The Future of Marketing: Digital-out-of-Home (DooH)

The purpose of this brief article is to discuss Digital-out-of-Home (DooH) marketing and how it is reshaping the way advertising operates. After highlighting some of the advantages of DooH marketing based on the research and ...
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