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Saturday, August 30, 2014

Study: Outdoor Ads are as memorable as TV and Online

Can you visualise that billboard ad you see every day on your way to work? Thought so. According to a new study, outdoor advertising is on par with TV and Online for ad recall. As a leading outdoor operator, APN Outdoor co...

At 12:17 AM from outofhomeinternational.blogspot.ca · 0 Comments

Friday, August 29, 2014

15 Cracking Innovations in Out-of-Home

Spice up your day with the latest JCDecaux Innovate International video, showcasing some of the bespoke innovative OOH solutions created by JCDecaux group across the world. From a fully wrapped Shanghai metro station for H&a...

Thursday, August 28, 2014

The Guardian: How to create an ad that tells a story

A look at how humans have always loved stories, and six tips for incorporating them into your digital marketing. As marketers, we know storytelling works and we should be incorporating it in our efforts. But do you know wh...

Outdoor Campaign of the Month (UK): American Airlines

What was the idea? To raise awareness that American Airlines offers fully lie-flat seats in First and Business Class on all flights between London and New York. American is also the only airline to offer wi-fi across the Atl...

At 2:07 PM from www.marketingmagazine.co.uk · 0 Comments

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