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Thursday, November 27, 2014

Wednesday, November 26, 2014

Warc: Cinema ads are effective but …

Cinema audiences have been growing over the past five or six years, with the proportion of the UK population going at least once a year up from 64% in 2008 to 75% today. But, Clay noted, TV reaches 93% of the population in a ...

iabuk: Top programmatic trends for 2015

1. The death of the campaign We’re progressing further into the era of always-on campaigns, a constant online presence with tailored messages instead of carpet bombing, sequential creative messaging and localised promotion...

Media Life: Measuring OOH: What buyers want to see

The field has seen big advances, but much still needs to be done. This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” Click here to read our previous stories. Passion is not general...

Tuesday, November 25, 2014

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