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Editors’ Picks

Wednesday, October 29, 2014

Digital Outdoor Campaign of the Month: Weetabix

What was the idea? This was a new product category and a significant investment for our brand, so outdoor would be key to driving mass awareness of the new drink and reaching consumers outside the home and in the mindset to ...

At 7:41 PM from www.marketingmagazine.co.uk · 0 Comments

Mobile Is Eating the World (slideshare)

By Andreessen Horowitz. There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry....

Casting Call Out For A Digital Signage Ad. Honest.

This has to be a first - a casting call for a 60-second digital signage ad. The shoot has a director, producer, the whole nine yards, for the spot for plumbing wholesaler Ferguson Enterprises. If you live around William...

16:9: How Walmart Serves In-Store Ads Based On Data

The truly smart people in this business tend to “get” the power and importance of live and aggregated data to not only get fresh information on the screens, but to also shape scheduling based on what the data is telling t...

Tuesday, October 28, 2014

Investors: Why we bought CBS Outdoor Americas

By Ironwood Investment Management. During the month, we initiated a position in CBS Outdoor Americas (CBSO), which was spun-off from CBS Corporation (CBS) through a partial IPO in March, 2014. The remaining shares will be ...
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