DOOH Cross-Border Learning & Cocktails. This DPAA Global session looks at the growing role of digital out of home advertising in today’s omnichannel mix. Leading brands and agencies discuss the opportunities for global marketers to reach the Latin American market using one of today’s fastest growing media. […]
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding its annual LATAM DOOH/Global DOOH event in Miami on Monday April 15 at 16:30, at the Fontainebleau Hotel. Barry Frey, President & CEO of DPAA said “This year we’ve expanded on our popular LatamDOOH theme to include the global perspective. […]
New York, New York; March, 2024 — This announcement follows BCTV’s successful debut in major U.S. markets including New York, Chicago, Philadelphia, Dallas, Houston, Atlanta, Charlotte and many other cities as part of one of the largest planned DOOH/CTV deployments to date. […]
Innovare has grown its network to include over 500 advertising assets in close to 300 hospital venues across the country cementing its position as a leader in developing Hospital Placed Media (HPM). Innovare is working hard on its way to contributing over $30 million in newly developed revenue to hospitals through its strategic media platform. […]
Leading brands and agencies discuss the opportunities for global marketers to reach the Latin American market using one of today’s fastest growing media. DOOH Cross-Border Learning & Cocktails at Fontainebleu Miami Beach. RSVP today. […]
8 March 2024: Alight Media has commissioned artist Martin Firrell to create ‘Brought to Light’ – an annual series of public art across digital billboards and 6 sheets, highlighting lesser-known stories of social value. The first artworks under the ‘Brought to Light’ banner highlight the achievements of Britain’s first astronaut, Helen Sharman. […]
… (m) Ajay.durani@dpaaglobal.com &n… · …COO, Mass Media, Star of Deaf World Cup on England… […]
NEW YORK – Moving Out of Home Association (MOOHA), the marketing and advocacy organization, has been created to increase the visibility of the growing moving OOH advertising sector to the greater OOH and advertising industry was announced today. […]
… (m) Ajay.durani@dpaaglobal.com Th… · …IPG Mediabrands NYC to Host Members Only Event &n… […]
Dubai, UAE, 19th February 2024 – Hypermedia, a prominent regional leader in Out-of-Home (OOH) media experiences and technology, has signed a Digital OOH media partnership with Nakheel, the world-leading master developer. […]
The DPAA trade association thinks there is now enough activity and differentiation with roaming digital advertising networks to warrant creating and fostering a self-governing ... […]
By Joe Mandese. The new entity is dubbed the Moving Out-of-Home Association, or MOOHA. MOOHA’s founding members and initial board are comprised of preexisting DPAA members – Adgile Media Group, LED Truck Media and Wrapify – also lists AllOver Media, Can’t Miss Us, Carvertise, Firefly, Geopath, Mobilytics, Movia, Nickelytics, Reveal Mobile, Street Metrics, and Vugo as “lead members. […]
by Blake Kelley. Coming off our very successful DPAA December events in NYC and London, scores of DPAA members and brands joined us for a very frenetic, fact filled (and at times social) DPAA CES Experience! […]
DPAA's 2024 CES Curated Experience includes private fireside chats with leading brands and agencies, an Out of Home industry members opening dinner, VIP floor tour that focuses on technologies that impact DOOH and networking opportunities. The Consumer Electronics Show (CES) is the largest gathering of brands, media, tech and innovation in the world. […]
…h Klas at noah.klas@dpaaglobal.com. A… · … (m) Ajay.durani@dpaaglobal.com Th… · …Features Private Brand/Agency Firesides, Networkin… […]
