Paris Mall Refreshes 250 Sq. Meters Of LED For DOOH-Focused “New Digital Dream” (16:9)
The operators of one of the larger shopping malls in Europe and its OOH media partner pushed a big red symbolic button last week ... […]
Mon, Apr 22 at 9:32 AM
The operators of one of the larger shopping malls in Europe and its OOH media partner pushed a big red symbolic button last week ... […]
Beth Ann Kaminkow Global CEO, VML Commerce and NY CEO. Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend. Globally, GroupM states that retail media will top television revenue in that year. […]
With the highly anticipated 2024 OOH Media Conference just around the corner, new speakers join the stellar lineup. Renowned industry leaders are set to share insights, strategies, and innovations that promise to elevate out of home advertising and the future of the medium. […]
InfoComm 2024 will present a digital signage program, featuring training courses, D=SIGN conference, workshops, networking events and tours. […]
Tom Goodwin. I love advertising, and I love the ad industry, but if I think long and hard, no industry has done a worse job of innovating around new technology than it has. Which is a bit odd considering it's supposed to be smart, creative and ambitious. […]
According to Rochette, outdoor advertising will also turn into a logistical nightmare. Representatives of the Quebec business community are criticizing measures put in place by the Legault government to protect French. […]
Lisa & Dan Nausley. Michael Jordan was cut from his high school basketball team. Scientific evidence consistently finds that talent doesn’t mean intelligence, motivation, personality traits or even an innate ability to do some specific activity especially well. […]
Industry veteran Kevin Cosbey has been pulling together somewhat informal golf days ahead of industry events for a few years, and the responses and ... […]
The InfoComm trade show has pushed out details on the digital signage components of the event, which is now less than two months out ... […]
From advanced audience targeting to real-time campaign optimization, LMX provides media owners with actionable information that leads to measurable results. Our technology is more than simply a campaign execution tool; it also helps you maximize the value of your pDOOH inventory. […]
In this exclusive Q&A: Rob Aarnes, President of ADI and John Heyman, CEO of Snap One reveal additional details about the $1.4B acquisition. […]
Dan Berthiaume, Senior Editor, Technology. This integration is the latest step Walmart is taking this year to make Walmart Connect more useful to its CPG partners. The retailer also recently announced four key ways it intends to increase the value that Walmart Connect offers advertisers during 2024. […]
Vehicle miles travelled rose 2% in February 2024 compared to February 2023 according the the FHWA February 2024 Travel Trends. Share this with your ad clients. The increase was most pronounced in the central US and Northeast. […]
Interview with Trent Lindmark. We are in 6 states and currently have 6,700 faces. 7% of our revenue comes from our digitals compared to the big 3 (which is 30% plus) we have a lot of opportunities to grow there. […]
For Earth Day 2024 on April 22nd, OAAA and EARTHDAY.ORG have teamed up to encourage consumers to recognize and celebrate Earth Day. EARTHDAY.ORG is unwavering in its commitment to end plastics for the sake of human and planetary health, demanding a 60% reduction in the production of ALL plastics by 2040. […]