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Five stages of post-pandemic customer journey that OOH advertisers should capitalize on (Posterscope)

By Matt Willifer, Chief Strategy Officer, CARAT UK.  It seems a good time to set out the stall for OOH once again. Because whilst the short term has been hard, OOH has undergone an incredible evolution over the past five years. 50% of revenue is now digital; data can be used to target in new ways; and tech has increased the potential for even more creative impact. […]

posterscope.com
Wed, Mar 3, 2021 at 7:31 PM

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16:9: Projection Whacked, LED And LCD Sales Less Hard-Hit In 2020: Futuresource

The research firm Futuresource Consulting has confirmed what we all pretty much knew – the past year wasn’t great for much of anything, including the professional displays industry. Futuresource’s tracking services show that in terms of volume, projection was the hardest hit across 2020, down by almost a third in total. […]

sixteen-nine.net
Wed, Mar 3, 2021 at 7:28 PM

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SFWeekly: Pot Billboards Banned on California Interstate Highways

by Joe Kukura • 03/03/2021 Cannabis billboards like this one promoting Eaze were recently banned on California’s interstate highways. Photo courtesy of Joe Kukura There is a giggle-worthy sign of the times rising high over SoMa, just a stone’s throw from a building operated by the San Francisco Sheriff’s Department. […]

sfweekly.com
Wed, Mar 3, 2021 at 7:26 PM

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Posterscope AI forecasts how Britain will get moving out of lockdown (Campaign)

Planning tool aims to give OOH advertisers key information at each stage of government's 'roadmap' for coming out of lockdown. Posterscope has launched a new artificially intelligent tool that the Dentsu outdoor media agency claims can accurately predict how population movements across Britain will increase over the coming months. […]

campaignlive.co.uk
Wed, Mar 3, 2021 at 7:25 PM

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Roadside billboard bill bound for full Senate in Kentucky (WTVQ)

By Steve Rogers. A bill that would rein in the rapid and unregulated erecting of roadside billboards across Kentucky advanced Wednesday out of the Senate Transportation Committee. The measure, known as House Bill 328, would do this by re-establishing the state’s regulatory authority for roadside billboards. […]

wtvq.com
Wed, Mar 3, 2021 at 7:20 PM

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Creative Realities hired as digital signage tech provider by an unnamed 14 000-store US-Canadian convenience chain (PRNewswire)

Creative Realities, Inc. (NASDAQ: CREX, CREXW) has been engaged to provide a full suite of integrated digital signage solutions to one of the world's largest international convenience store chains with a footprint expected to eclipse 14,000 stores in the United States and Canada during 2021. […]

prnewswire.com
Wed, Mar 3, 2021 at 6:19 PM

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City of Austin Wants Supreme Court to Review Reagan Case Concerning Digital Billboards (Billboard Insider)

The City of Austin has asked the Supreme Court to review the Fifth Circuit’s decision in favor of Reagan Advertising in a digital billboard dispute.  Austin’s sign code says that on-premise signs can be digitized but off premise signs can’t be digitized.  Reagan sought permits to digitize billboards.  Reagan and Lamar Advertising sued Austin in state district court challenging the permit denials as an infringement of rights under the first amendment.  The District court ruled against Reagan seeming to give preference to Metromedia over Reed v Gilbert.  On appeal, The Fifth Circuit agreed with Reagan and Lamar that Austin’s digital billboard restrictions are invalid because the on-premise/off-premise distinction is content based under Reed v Gilbert.  Here’s a link to Austin’s Supreme Court petition. […]

billboardinsider.com
Wed, Mar 3, 2021 at 6:07 PM

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16:9: Silicon Valley Eyewear Store Uses Dozing Old Lady Robot, Donkeys, For Experience

From the skewed perspective of people working in the digital signage and pro AV sectors, the delivery of in-store experience is all about the screens. But it is useful to get reminders now and then that a lot of store design these days has little or nothing to do with connected displays. […]

sixteen-nine.net
Wed, Mar 3, 2021 at 9:11 AM

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16:9: Video Walk-Through Of Kuala Lumpur Airport’s Huge DOOH Display Upgrades

Between press releases and PR pitches, and bumping into things online, I see lots of visuals of digital signage and DOOH work done in big footprint places like airports – but it is rare to see a full video tour of a digital upgrade. […]

sixteen-nine.net
Wed, Mar 3, 2021 at 8:20 AM

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16:9: Evolution of Direct View LED Video Walls (Allsee)

Introduction Video walls have always been one of the most popular types of digital signage solution. However, the technology used to create them has changed drastically over the past few decades. In this article, I explore the evolution of an emerging video wall technology known as direct view LED. […]

allsee-tech.com
Wed, Mar 3, 2021 at 5:45 AM

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16:9: Free Digital Signage Content For Women’s History Month

The CMS firm Rise Vision has kindly made a set of nine high-rez jpegs available that celebrate Women’s History Month, which is on right now. They are available with no strings to other networks, regardless of whether the screens run or not on Rise software. […]

sixteen-nine.net
Wed, Mar 3, 2021 at 12:08 AM

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How the new US administration’s focus on going green may affect the OOH ad industry (Billboard Insider)

In last weeks OOH Webinar on OOH Trends in 2021, Ken Klein analysed how a focus on all things green and sustainability might impact the OOH industry. Here are a few of his key points. […]

billboardinsider.com
Tue, Mar 2, 2021 at 7:50 PM

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Intersection Launches Bus Campaign Measurement with StreetMetrics to Connect Bus Media to ROI Metrics

Smart cities media and technology company Intersection has launched Bus Campaign Measurement, a first-of-its-kind program tailored to deliver ROI metrics specific to bus media. […]

intersection.com
Tue, Mar 2, 2021 at 7:28 PM

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16:9: Matthew Rubin of Futuresource Looks At Megatrends In Digital Signage And Pro AV

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Matthew Rubin and the other analysts at the UK-based research firm Futuresource Consulting spend much of their time looking at the electronics industry – both the consumer and commercial sides. Rubin is a senior analyst with the firm and puts a lot of his working focus on the pro AV and digital signage market. […]

sixteen-nine.net
Tue, Mar 2, 2021 at 6:11 PM

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Self-Service Kiosk Network Owner Coinstar Joins DPAA Global

Coin counting machines now feature ad-enabled digital screens in 4,000 retail locations   NEW YORK – March 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Coinstar®, owner of self-service coin-counting kiosks found in retail stores, is now a member of the organization. […]

dpaaglobal.com
Tue, Mar 2, 2021 at 12:05 PM

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