Bottom line: the US Sixth Circuit Court of Appeals repeated its legal standard. That standard says regulations which distinguish between on-premise and off-premise signs are based on content, and, therefore, violate the First Amendment (L.D. Management v. […]
Host: Tim Albright. On this special, we sit down with Eric Lamb, VP of Publisher Solutions at Vistar Media and discuss the state of the digital out of home (DOOH) market. We look at what makes a programmatic DOOH system, the current trends of the signage market, where things might be headed moving forward and more. […]
Mesmerize, a national OOH firm operating in transit, point of care, and place-based out-of-home advertising, expanded its transit advertising portfolio with a new partnership with Citilink in Ft. Wayne, Indiana. […]
Provider of location-based data and insights joins Digital Out of Home industry association ATLANTA and NEW YORK – February 18, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Intermx, a data enablement company, has joined the association. […]
IAS Technology, a Central Illinois pro AV solutions provider, has been acquired by another Illinois tech services firm, Pearl Technology. “Adding IAS to our core capabilities positions us for future growth across the nation and brings even more services to current customers,” says Gary Pearl, chairman/CEO of Pearl Companies. […]
It can be a struggle, at times, to try to describe some of the more arts-oriented AV visual experiences that come on my radar, and that is particularly true with an LED/robotics/sensor sphere thingie called Morph. It is a modular, kinetic, AV ball that is touch sensitive and pulses for interactivity. […]
In 2020, OOH revenue declined by 46%, compared to 2019, with total revenues of £699m reported (vs £1.3bn in 2019). Digital declined 40% YoY vs 2019 (£279m decline vs 2019) and Classic declined 53% YoY vs 2019 (£323m decline vs 2019). […]
The response has been solid and intriguing to the survey I pushed out yesterday asking about whether the industry needs a replacement for Digital Signage Expo, or if shows like ISE and InfoComm address the needs. As of this morning, 78 industry people have put in their views. I’d like to get to 100 or so, because that seems like a decent sample. […]
by Jonathan Conway, COO, Talon North America. Myth 1: OOH requires a lot of manual effort to plan and manage effectively. Myth 2: There’s a lack of visibility on pricing norms in OOH. […]
Grant Kruger, LG Electronics South Africa business lead ID / IT. Now, retailers can start to expect more foot traffic in stores, but customer behaviour has changed, creating opportunities for businesses that digital signage can help take advantage of. The times have changed, and so has what consumers want and expect of brands. […]
Insider’s take: The Dusty's purchase follows on the heels of the purchase of some Wingate Media assets last week. Trailhead media is backed by the equity fund Viking Capital. Professional equity investors have a 5-10 year investment horizon so look for Trailhead to grow in a hurry. […]
Matt Leech, Formetco. Last week Formetco announced a replace your face program to help out of home companies to finance the retrofits of their aging digital signs. Insider talked with Formetco’s Matt Leech about the program. […]
Steve Halpin. Due to the untimely death of Wade Leslie, the company is looking to hire a new President/CEO. Wade was a true leader in the OOH advertising industry, and for WV Outdoor for over 20 years. […]
This is the As Cancelas shopping mall in A Coruña, a major city up in the northwest corner of Spain. It is also home to one of the bigger AV integrators in Europe – Trison. That company, and its French creative arm NECSUM, are behind some great digital signage and projection mapping work in the shopping center. […]
by Tanner Stewart. Whether it’s a suspect wanted for questioning or a runaway juvenile, the Escambia County Sheriff’s Office is asking for the public’s help through billboards. Within minutes, the digital billboards can be updated with details on the agency’s latest investigation. […]
