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Adworld: Adtower and Wide Eye Merger Creates Ireland’s Largest DOOH Network

Wide Eye Outdoor, part of Wide Eye Media, is to merge with Adtower to create the largest digital out-of-home player in the Irish market with close to 1,000 digital screens. The enlarged business will trade under the Wide Eye Outdoor brand and will be run jointly by Adtower’s founder Vincent Whelan and Eoin Wrixon, the CEO OF Wide Eye Media. […]

adworld.ie
Fri, Jan 22, 2021 at 12:10 AM

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The New President and Out-of-Home Media (OAAA)

Supporters and critics of President Donald Trump and President-elect Joe Biden used out of home (OOH) media to communicate with voters. […]

specialreports.oaaa.org
Thu, Jan 21, 2021 at 11:47 PM

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Cancellation Of Trump’s Twitter Account, And Billboard Operator’s Right To Convey Or Decline Messages (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder & Falick. The lesson is straight forward. First, an operator of a privately owned billboard leased or otherwise situated on privately owned land may convey messages on his signs, or decline to do so in his discretion, without implication of the First Amendment. […]

billboardinsider.com
Thu, Jan 21, 2021 at 4:46 PM

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20 years ago Circle Graphics made large format printing more efficient and affordable. Now they have expanded into digital billboard manufacturing… (OOHToday)

Brent Baer interviews Circle Graphics CEO Andrew Cousin, and Rod Rackley, President of Circle’s OOH Division. Will Circle Graphics (CG) influence the digital display business as seismically as it did when you entered the OOH printing space over 20 years ago? We hope so! […]

oohtoday.com
Thu, Jan 21, 2021 at 4:44 PM

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A recap of CES 2022 by JCDecaux

Samsung, Sony, and Alienware, a computer hardware subsidiary of Dell, formally debuted the first Quantum Dot OLED (QD-OLED) TVs to the public, 15 years since the first OLED TV was introduced by SONY at the 2007 CES. […]

jcdecauxna.com
Thu, Jan 21, 2021 at 4:40 PM

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Attention DOOH network operators: How Broadsign Direct can help automate and optimize your OOH ad sales

Sponsored feature. Challenge: Selling out-of-home media is time consuming and labor intensive Without an automated OOH sales tool to help schedule campaigns and sell inventory, you’re looking at lots of manual work, which is extremely time consuming and can result in errors or obsolete information (we’re looking at you, spreadsheets and faxes). […]

broadsign.com
Thu, Jan 21, 2021 at 4:36 PM

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Lamar Wins Decisive Round in Mt Washington Billboard Case (Billboard Insider)

Insider’s take: A terrific win for Lamar. The matter is now settled State law. Hard to imagine how this decision can be appealed. […]

billboardinsider.com
Thu, Jan 21, 2021 at 12:11 AM

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Updated OOH advertising glossary of terms, 2021 edition (SmartBrief)

Matthew O’Connor, co-founder and CEO of AdQuick. 30-sheet and 8-sheet Billboards: When people picture billboards, it’s often of large posters on the side of a building or interstate. But billboards actually come in a variety of styles that are aimed to target different messages and customers. […]

smartbrief.com
Thu, Jan 21, 2021 at 12:10 AM

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A new creative shows soft bodies falling and colliding at a landmark 1,620 sqm 8K display in Seoul (AVInteractive)

A landmark Samsung 8K digital signage installation in South Korea is again attracting attention, thanks to the third in a series of eye-catching public media art projects from creative agency d’strct. The latest creative shows soft bodies falling in the sky and bumping into each other in an anamorphic 3D illusion at the SMTown COEX building in Seoul. […]

avinteractive.com
Thu, Jan 21, 2021 at 12:10 AM

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VSBLT and Sky Packets to deliver smart city solutions ( Digital Signage Today )

VSBLTY Groupe Technologies Corp., a security and retail marketing technology provider, has partnered with Wi-Fi Mesh network provider Sky Packets to deliver smart city solutions to U.S. and international customers. The companies will provide people and vehicle counting, demographic analysis, density management, retail analytics and more, according to a press release. […]

digitalsignagetoday.com
Thu, Jan 21, 2021 at 12:08 AM

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International Sign Association replaces in-person annual Sign Expo with a virtual one on April 7-9, 2021

Given the current state of the pandemic, we believe that the only solution will be for ISA Sign Expo 2021 to become a fully virtual event taking place over the same dates, April 7-9, 2021. Over the last year, ISA has developed a number of extremely well-received virtual experiences, including The Wrap Experience, The Link…Install and The Link…Soft Signage. […]

signexpo.org
Wed, Jan 20, 2021 at 6:38 PM

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The Digital Signage Event: a virtual conference to be hosted by Systems Contractor News and AVNation March 04, 2021

The Digital Signage Event. This single day experience, brought to you by SCN and AVNation, brings together the industry’s experts for an educational experience—plus you’ll be able to check out all of the latest digital signage technologies in our virtual exhibit hall. […]

thedigitalsignageevent.com
Wed, Jan 20, 2021 at 6:28 PM

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Why tower companies trade at a higher multiple than billboard operating companies (Billboard Insider)

This caught my attention: “We are selling towers for 20–30 times tower cash flow, and typically get over twenty offers per engagement.” Why aren’t billboards selling for multiples like this? Insider’s take: Out of home assets typically trade at 8-14 times billboard cashflow. […]

billboardinsider.com
Wed, Jan 20, 2021 at 5:10 PM

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AdQuick introduces the OOH Media Planner: a standalone, free tool for advertisers to plan out-of-home campaigns

Today, we’re excited to announce the launch of our OOH Media Planner – a standalone, free tool to help advertisers plan high-performing OOH campaigns in minutes. Using actionable insights gleaned from AdQuick’s robust data assets and proprietary predictive models, OOH Media Planner identifies the most effective way to spend your media budget in order to meet your unique campaign goals. […]

adquick.com
Wed, Jan 20, 2021 at 9:55 AM

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16:9: The Latest Crazy Anamorphic Video For That Big Seoul DV-LED Display

The Seoul-based creative shop D’strict has activated another crazy anamorphic creative piece for that big Samsung DV-LED display in a main Seoul shopping area. I’m not sure how to even describe this. D’strict says it is a “kitschy and unique experience of everyday stuff turning soft. […]

sixteen-nine.net
Wed, Jan 20, 2021 at 9:52 AM

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