Day 1, October 13, 2020: Meaningful Engagement with Today’s Consumer. Raja Rajamannar, CMO & President, Healthcare – Mastercard. The Great Global Transformation of Programmatic DOOH. […]
By Paul Inman. What is a hoarding? In simple terms, a ‘hoarding’ is defined as a temporary (and often rustic) boarded fence in a public place, typically erected around a construction site and used to advertise the firms working there. […]
AdTECH: OOH – Singapore is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. […]
Bruno Nappa is promoted to Regional Vice President, Northeast Airport & Street Furniture Operations at JCDecaux. Patricia Vicknair is promoted to Financial Systems Manager at Lamar Advertising Company. Alfie Whiting hired as Campaign Planning Executive at Clear Channel Outdoor. […]
By Antoine Pace and Gabe Abfalter. Telstra has been planning to install up to 1800 new payphone cabinets throughout the country. Telstra, subject to receiving necessary regulatory approval, intended to display commercial advertising on the digital billboards attached to the cabinets. […]
Ever wonder what it would feel like to see your face or artwork on a billboard? Tractor Outdoor, one of South Africa’s largest out of home (OOH) and digital out of home (DOOH) media owners, is letting consumers experience this for themselves, with the launch of its new product, DOOHshare. […]
Outfront Media has seen a sequential improvement in its operating metrics in the latest quarter, and has returned to profitability. Increased urbanization post-COVID should help the company return to growth mode. The pandemic won't last forever, especially given the recent positive vaccine news. […]
Matthew Dearden, Co-Founder and CEO, Alight Media Make no bones about it – 2020 has been a tough year for many people. Despite recent positive news about the search for a Covid-19 vaccine, we are still in difficult times. There is an abundance of personal tragedy, people going hungry, and a significant economic downturn. […]
By Caroline Sajas. The latest channel partnership driving results is to combine mobile advertising and top performing OOH locations as it can increase drive-to-store visits by X3 (JCDecaux) while optimising multichannel ad spend. Get the best of your ad spend by combining mobile and OOH… As a leading mass advertising medium, OOH is a great tool for branding. […]
JCDecaux is launching programmatic trading capabilities for Hong Kong International Airport, purportedly the first major international airport to do so. Other airports are also moving towards programmatic DOOH services. Earlier this year, digital-out-of-home platform Lemma teamed up with GroupM to launch the first programmatic campaign at India’s busiest airport, CSI Mumbai. […]
This is the gorgeous new world HQ of the IT solutions giant Leidos, in Reston, VA, outside of DC. The building was designed by Gensler and what caught my eye was the briefing center, which has a big fine pitch LED as its presentation canvas, and a series of fine pitch LED portrait displays just outside that room. […]
Guillermo De Lella, the boss at Latin American OOH Association and a friend, has made this DOOH poster available free of charge to all those who want to pay tribute to legendary, one and only Diego Maradona. Download the professional files from Google Drive here. He was not the oldest one, but the first of the four gods of football to go. […]
Nick Thomas, Head of Investment (Marketplace), Mediacom: Programmatic OOH will be first off the rank already seeing big leaps in 2021, it will take a traditional medium into the future, allowing better targeting, real time reporting and flexibility in a channel that normally doesn’t allow it. […]
The Drum Awards for Out of Home reward the best work from creatives and strategic thinkers, that have struck a chord with consumers and achieved real results. This year’s awards also included three new categories, to elevate work in direct response to the pressures of the Covid-19 pandemic. The results were announced in a virtual ceremony on Wednesday 25 November. […]
The agenda has been built out for D=SIGN, the two-day online conference being organized by AVIXA and the Digital Signage Federation for Dec. 8-9. It has a pile of my fellow DSF board members, as well as general members and other industry folks – all subject matter experts in one or numerous aspects of the business. […]
