Raw Feed & Search

Advertisers can now book VIOOH’s DOOH inventory through TPS Engage demand-side platform (MarTech Series)

The collaboration will make VIOOH’s inventory which includes exclusive access to JCDecaux’s digital inventory globally, bookable through the TPS Engage platform, allowing advertisers to plan contextual campaigns and buy standardized hourly media slots on thousands of screens in top markets around the world such as the US, UK, Germany, Spain, Italy, and more. […]

martechseries.com
Wed, Oct 21, 2020 at 6:13 PM

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Mobile research specialist MFour launches OOH Benchmarks tool to help advertisers measure the effect of outdoor campaigns (MRWeb)

MFour uses GPS technology to collect information at what it calls the 'point of emotion'; and offers the Surveys On The Go app, providing access to an all-mobile panel, and the MFourDIY survey tool. […]

mrweb.com
Wed, Oct 21, 2020 at 6:01 PM

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New machine-learning software from Cineplex Digital Media optimizes in-store digital signage content (Sign Media)

The software, Flex SmartEngine, allows brands to leverage data in their physical stores to deliver the right content to the right audience at the right time, automatically optimize campaigns to get the highest return on investment (ROI), and ultimately drive business. […]

signmedia.ca
Wed, Oct 21, 2020 at 5:50 PM

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16:9: Enplug, LG Dealing With Legal Actions From Firm Described As Patent Troll

LA-based digital signage CMS software firm Enplug has joined a list of big name tech companies in a joint letter to the U.S. House of Congress seeking patent reforms. […]

sixteen-nine.net
Wed, Oct 21, 2020 at 5:47 PM

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Chain Store Age: Verizon deploys voice-activated digital signage in its stores nationwide

The wireless device and services retailer is deploying voice-activated 5G experiences at stores nationwide. The in-store, brand-specific, voice-activated digital experience is based on smart sign technology from digital signage platform Reflect Systems and signage media player provider BrightSign. […]

chainstoreage.com
Wed, Oct 21, 2020 at 5:45 PM

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16:9: The Rise Of Philips In The Digital Signage Market

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Philips has really come on in recent years in the digital signage ecosystem, taking on more and more presence at trade shows and releasing smart display products that my industry contacts have consistently said great things about. […]

sixteen-nine.net
Wed, Oct 21, 2020 at 5:44 PM

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Deseret News: Opinion: Billboards are too beneficial to ban

A guest column published by the Deseret News (“Is it time for Utah to ban billboards?”, Oct. 13), calling for a billboard ban, raises important issues about constitutional freedoms and corporate responsibility. Yes, people debate about billboards, but most everyone can agree on these principles: Good corporate citizens try to solve problems. […]

deseret.com
Wed, Oct 21, 2020 at 5:41 PM

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How digital signage can help stadiums reopen safely (AVInteractive)

Colin Farquhar, CEO of Exterity. Covid-19 put live sporting events around the world on hold. […]

avinteractive.com
Wed, Oct 21, 2020 at 5:40 PM

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How to install and operate digital billboards in a small market (Billboard Insider)

Grey Vick, Owner, Grey Outdoor. I’ve got both Formetco and Watchfire. We like both of them… We’ve had very little issues with both of them. […]

billboardinsider.com
Wed, Oct 21, 2020 at 5:04 PM

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OAAA is Establishing Guidelines for Programmatic Transactions

The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards forOpenRTB. Real-Time Bidding (RTB) is a platform and protocol that allows bidding as a method for transacting media, making it possible for ad impressions to go “up for auction” in real-time. […]

thoughtleadership.oaaa.org
Wed, Oct 21, 2020 at 4:25 PM

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16:9: Beaver Trison Picks Up In-Store Tech Honors For Work On Made.com Digital Showroom

Congratulations to Peter Critchley and the crew at London-based solutions provider Beaver Trison for winning the In-store Technology of the Year Award at this week’s 2020 Retail System Awards, for its work on the MADE.com digital showroom solution now deployed across the retailer’s  European stores.  Working with the tech manufacturer Asus, Beaver Trison used beautifully designed digital tables with large format 4K touchscreens and intuitive self-order desks to help with the furniture shopping experience. […]

sixteen-nine.net
Wed, Oct 21, 2020 at 10:37 AM

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10 examples of effective OOH advertising in a year where outdoor spend has fallen (Econsultancy)

By Nikki Gilliland. OOH is showing positive signs of getting back on its feet for 2021 (particularly in terms of programmatic). Even throughout the lockdown, we saw high levels of creativity, with advertisers executing some on-the-nose campaigns. […]

econsultancy.com
Tue, Oct 20, 2020 at 6:08 PM

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Talon to use LoopMe’s platform to deliver the “most comprehensive OOH measurement capabilities in the market” (MarTech Series)

LoopMe’s full-stack technology platform, which Talon will leverage to quantify post-ad exposure, goes beyond baseline ad metrics, such as audience impressions and reach. By using an extensive audience data pool and AI algorithms, they are able to identify real uplift outcomes, such as awareness, consideration, favorability, intent, foot traffic, and offline sales. […]

martechseries.com
Tue, Oct 20, 2020 at 6:04 PM

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Winners of Adweek’s inaugural 2020 Out-of-Home Impact Awards (Adweek)

Klarna, Koalas and Comedy Central. Inaugural program also recognizes Amazon Prime Video, KitchenAid and the Coalition for Gun Control. While the Covid-19 pandemic has devastated numerous facets of advertising, it’s sparked a positive effect on the out-of-home industry. […]

adweek.com
Tue, Oct 20, 2020 at 5:57 PM

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Location intelligence firm Ubimo says retailers should use OOH to take advantage of shifting consumer behavior

By Norm Chait, director of OOH Products, Ubimo, a Quotient company. In a matter of months, COVID-19 has changed the way retailers think about and execute their businesses. Retailers are being challenged now to evaluate the experience they’re delivering to shoppers. […]

mytotalretail.com
Tue, Oct 20, 2020 at 5:52 PM

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