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Saturday, August 30, 2014

Study: Outdoor Ads are as memorable as TV and Online

Can you visualise that billboard ad you see every day on your way to work? Thought so. According to a new study, outdoor advertising is on par with TV and Online for ad recall. As a leading outdoor operator, APN Outdoor co...

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Thursday, August 28, 2014

The Guardian: How to create an ad that tells a story

A look at how humans have always loved stories, and six tips for incorporating them into your digital marketing. As marketers, we know storytelling works and we should be incorporating it in our efforts. But do you know wh...

Wednesday, August 27, 2014

Digital Signage Need to Know: Are LED Billboards Safe?

New technology is not instantly accepted and used, regardless of its value, effectiveness, cost, or efficiency. There are many reasons why it takes time for users to get "on board" with even the coolest innovation. LED techno...

Why Don’t People Click on Mobile Advertisements?

In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this? Everyone sees mobile ads on their smartphones and tabl...

Tuesday, August 26, 2014

Ad revenue forecast to set record next year

The future of U.S. advertising is looking up: Ad revenue is now expected to grow 4.9% in 2015, the biggest growth spurt in a decade, according to the latest update from ad forecaster Magna Global. And it won't be long before ...
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