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Monday, September 1, 2014

Saturday, August 30, 2014

Study: Outdoor Ads are as memorable as TV and Online

Can you visualise that billboard ad you see every day on your way to work? Thought so. According to a new study, outdoor advertising is on par with TV and Online for ad recall. As a leading outdoor operator, APN Outdoor co...

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Thursday, August 28, 2014

The Guardian: How to create an ad that tells a story

A look at how humans have always loved stories, and six tips for incorporating them into your digital marketing. As marketers, we know storytelling works and we should be incorporating it in our efforts. But do you know wh...

Wednesday, August 27, 2014

OOH spending grows, but more slowly

Out-of-home advertising’s growth streak continued, just barely, in the second quarter of this year. OOH ad revenue rose 0.8 percent versus the same period in 2013, according to the Outdoor Advertising Association of Amer...
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