Category: Digital Signage Market Analysis

Thursday, May 23, 2013

Going, going, gone…DOOH ads are sold by algorithms

WPP, one of the world’s largest advertising groups, is putting its weight behind real-time bidding for digital out-of-home media. An increasingly popular method of matching advertisers to the ever-growing inventory of on...

2:39 PM
www.screenmediamag.com

China fails to take top place from U.S. in DOOH rankings

The U.S., China and Japan were the world’s biggest digital out-of-home markets last year, according to new research from PQ Media – but Russia, the UK and India were the fastest-growing. Of a global DOOH market worth a...

2:31 PM
www.screenmediamag.com

New touch screens offer daylight viewing, multitouch

The continuing arrival of new touchscreen displays on the UK market highlights the growing importance of interaction for digital out-of-home media, and users’ requirements for much more sophistication than older touch-capab...

2:24 PM
www.screenmediamag.com

The Advertising Market – At A Glance

Regular readers will know that the leading investment banker in the digital OOH space, a certain Mark Boidman joined Peter J. Solomon Company (PJSC) recently. What they may not know is that PJSC will continue publishing the O...

11:14 AM
www.dailydooh.com

75% of US Adults Notice Out-of-Home Ads

The majority of US adults are exposed to and notice out-of-home advertising, according to a new 2013 Arbitron Out-of-Home Advertising Study. While it doesn’t separate traditional from digital out-of-home, the study found...

1:00 AM
www.dailydooh.com

Wednesday, May 22, 2013

Android For Digital Signage: A Closer Look At TargetR

The latest in our running series of closer looks at Android-driven digital signage solution providers is UK-based TargetR. Some 30 companies have introduced products based on the open-source Android operating system that is v...

5:47 PM
www.sixteen-nine.net

Programmatic Comes to Out-of-Home Ads

Programmatic ad buying is slowly filtering down to more “traditional” channels like radio and out-of-home, too. This week Xaxis announced inventory across more than 100,000 digital out-of-home screens is now available ...

3:24 PM
www.digiday.com

Xaxis Adds Digital OOH To Its Programmatic Buying

The programmatic ad buying space appears to be heating up. First, there was Vistar Media, which Sixteen:Nine profiled recently. Now there is word, via Digiday, of another firm spraying this ad territory. Xaxis says it h...

3:50 AM
www.sixteen-nine.net

Tuesday, May 21, 2013

The future of retail – putting the ‘custom’ back in customer

by Ajay Chowdhury, Chairman of ComQi Ten years ago the received wisdom was that cinemas were dead. The rise of Blu-Ray, home surround sound, 50/60/70 inch screens in the home and the fall in DVD prices as contrasted with the...

12:09 PM
www.digitalscreenmedia.org

Monday, May 20, 2013

Clear Channel Outdoor Unveils Consumer Networks

Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with the unveiling of “consumer networks." They bundle out-of-home assets targeting specific audiences in order to streamline and s...

6:57 PM
www.mediapost.com

Thought Leadership Summit: Billboards Unplugged, NYC

Following on from the tremendous success of our Video Walls Unplugged Thought Leadership Summit in London (as part of the also, hugely successful #NECshowcase) next up in our series of events is ‘Billboards Unplugged...

9:57 AM
www.dailydooh.com

Sunday, May 19, 2013

Billboard companies playing big role in L.A. city election

The firms, which want new rules allowing them to install more digital billboards, are donating thousands of dollars worth of signs to promote city candidates Advertising company Lamar sued the city of Los Angeles two month...

11:19 PM
articles.latimes.com

Australia’s mobile ad spend fuels growth in online expenditure

Online advertising expenditure jumped 15% year-on-year in this year’ first quarter, with mobile advertising fiercely driving the growth, a new report from the Interactive Advertising Bureau (IAB) has revealed. According ...

11:16 PM
www.bandt.com.au

Saturday, May 18, 2013

Android For Digital Signage: Say Hello To This Flexible, Low-Cost Platform

Here’s the 12th entry in this running series of closer looks at digital signage solution providers who have started working with the Android operating system and low-cost, ultra-small ARM processors. Almost 30 compani...

2:14 AM
www.sixteen-nine.net

Friday, May 17, 2013

NCM Upfront, Screenvision Unveils Emerging Filmmaker Series

NCM is gearing up to launch FirstLook Sync, a new mobile app that allows moviegoers to interact with advertising and other content from the big screen using their smartphones....

2:32 PM
feeds.mediapost.com

Digital Signage Pulse

The only multi-source, fully searchable archive of major digital signage and DOOH news and resources

Category: Digital Signage Market Analysis

Going, going, gone…DOOH ads are sold by algorithms

WPP, one of the world’s largest advertising groups, is putting its weight behind real-time bidding for digital out-of-home media. An increasingly popular method of matching advertisers to the ever-growing inventory of on...

China fails to take top place from U.S. in DOOH rankings

The U.S., China and Japan were the world’s biggest digital out-of-home markets last year, according to new research from PQ Media – but Russia, the UK and India were the fastest-growing. Of a global DOOH market worth a...

New touch screens offer daylight viewing, multitouch

The continuing arrival of new touchscreen displays on the UK market highlights the growing importance of interaction for digital out-of-home media, and users’ requirements for much more sophistication than older touch-capab...

The Advertising Market – At A Glance

Regular readers will know that the leading investment banker in the digital OOH space, a certain Mark Boidman joined Peter J. Solomon Company (PJSC) recently. What they may not know is that PJSC will continue publishing the O...

75% of US Adults Notice Out-of-Home Ads

The majority of US adults are exposed to and notice out-of-home advertising, according to a new 2013 Arbitron Out-of-Home Advertising Study. While it doesn’t separate traditional from digital out-of-home, the study found...

Android For Digital Signage: A Closer Look At TargetR

The latest in our running series of closer looks at Android-driven digital signage solution providers is UK-based TargetR. Some 30 companies have introduced products based on the open-source Android operating system that is v...

Programmatic Comes to Out-of-Home Ads

Programmatic ad buying is slowly filtering down to more “traditional” channels like radio and out-of-home, too. This week Xaxis announced inventory across more than 100,000 digital out-of-home screens is now available ...

Xaxis Adds Digital OOH To Its Programmatic Buying

The programmatic ad buying space appears to be heating up. First, there was Vistar Media, which Sixteen:Nine profiled recently. Now there is word, via Digiday, of another firm spraying this ad territory. Xaxis says it h...

Clear Channel Outdoor Unveils Consumer Networks

Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with the unveiling of “consumer networks." They bundle out-of-home assets targeting specific audiences in order to streamline and s...

Thought Leadership Summit: Billboards Unplugged, NYC

Following on from the tremendous success of our Video Walls Unplugged Thought Leadership Summit in London (as part of the also, hugely successful #NECshowcase) next up in our series of events is ‘Billboards Unplugged...

Billboard companies playing big role in L.A. city election

The firms, which want new rules allowing them to install more digital billboards, are donating thousands of dollars worth of signs to promote city candidates Advertising company Lamar sued the city of Los Angeles two month...

Australia’s mobile ad spend fuels growth in online expenditure

Online advertising expenditure jumped 15% year-on-year in this year’ first quarter, with mobile advertising fiercely driving the growth, a new report from the Interactive Advertising Bureau (IAB) has revealed. According ...

Android For Digital Signage: Say Hello To This Flexible, Low-Cost Platform

Here’s the 12th entry in this running series of closer looks at digital signage solution providers who have started working with the Android operating system and low-cost, ultra-small ARM processors. Almost 30 compani...

NCM Upfront, Screenvision Unveils Emerging Filmmaker Series

NCM is gearing up to launch FirstLook Sync, a new mobile app that allows moviegoers to interact with advertising and other content from the big screen using their smartphones....

Category: Digital Signage Market Analysis

WPP, one of the world’s largest advertising groups, is putting its weight behind real-time bidding for digital out-of-home media. An increasingly popular method of matching advertisers to the ever-growing inventory of on...

The U.S., China and Japan were the world’s biggest digital out-of-home markets last year, according to new research from PQ Media – but Russia, the UK and India were the fastest-growing. Of a global DOOH market worth a...

The continuing arrival of new touchscreen displays on the UK market highlights the growing importance of interaction for digital out-of-home media, and users’ requirements for much more sophistication than older touch-capab...

Regular readers will know that the leading investment banker in the digital OOH space, a certain Mark Boidman joined Peter J. Solomon Company (PJSC) recently. What they may not know is that PJSC will continue publishing the O...

The majority of US adults are exposed to and notice out-of-home advertising, according to a new 2013 Arbitron Out-of-Home Advertising Study. While it doesn’t separate traditional from digital out-of-home, the study found...

The latest in our running series of closer looks at Android-driven digital signage solution providers is UK-based TargetR. Some 30 companies have introduced products based on the open-source Android operating system that is v...

Programmatic ad buying is slowly filtering down to more “traditional” channels like radio and out-of-home, too. This week Xaxis announced inventory across more than 100,000 digital out-of-home screens is now available ...

The programmatic ad buying space appears to be heating up. First, there was Vistar Media, which Sixteen:Nine profiled recently. Now there is word, via Digiday, of another firm spraying this ad territory. Xaxis says it h...

by Ajay Chowdhury, Chairman of ComQi Ten years ago the received wisdom was that cinemas were dead. The rise of Blu-Ray, home surround sound, 50/60/70 inch screens in the home and the fall in DVD prices as contrasted with the...

Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with the unveiling of “consumer networks." They bundle out-of-home assets targeting specific audiences in order to streamline and s...

Following on from the tremendous success of our Video Walls Unplugged Thought Leadership Summit in London (as part of the also, hugely successful #NECshowcase) next up in our series of events is ‘Billboards Unplugged...

The firms, which want new rules allowing them to install more digital billboards, are donating thousands of dollars worth of signs to promote city candidates Advertising company Lamar sued the city of Los Angeles two month...

Online advertising expenditure jumped 15% year-on-year in this year’ first quarter, with mobile advertising fiercely driving the growth, a new report from the Interactive Advertising Bureau (IAB) has revealed. According ...

Here’s the 12th entry in this running series of closer looks at digital signage solution providers who have started working with the Android operating system and low-cost, ultra-small ARM processors. Almost 30 compani...

NCM is gearing up to launch FirstLook Sync, a new mobile app that allows moviegoers to interact with advertising and other content from the big screen using their smartphones....

Following on from the tremendous success of our Video Walls Unplugged Thought Leadership Summit in London (as part of the also, hugely successful #NECshowcase) next up in our series of events is ‘Billboards Unplugged...