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Digital Signage Market Analysis

Tuesday, September 16, 2014

Best places to target the rich with OOH ads

Affluent audiences are a hugely desirable group for luxury advertisers to target. They tend to be active and on-the-go, making out-of-home advertising a good way to connect with them. Last year there were 62.5 million peop...

OOH follows TV as ‘most trustworthy’ medium

Consumers rate out-of-home as the next most trustworthy medium to TV, according to a new study. The research, carried out by Future Foundation for FEPE International, revealed that 28% of consumers find television advertisin...

Global ad spend forecasts show ‘market optimism’

Global media giant, the Dentsu Aegis Network, has published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, and reported “market optimism” via “strong global and regional forecasts”. This...

Monday, September 15, 2014

Apple Pay: Global Expansion Planned

Card Industry Sees International Push for NFC-Based System. Apple has global expansion plans for its forthcoming Apple Pay service. The new payments system - built into the forthcoming iPhone 6, iPhone 6 Plus and Apple ...

DailyDOOH Interviews Margit Kittridge, VP of Titan

“I’m hearing from agencies that 2015 will be the year of engagement for digital out-of-home,” says Margit Kittridge, vice-president digital director at Titan, New York. Kittridge, who will be among the lineup of pres...

Sunday, September 14, 2014

Saturday, September 13, 2014

Why digital signage belongs in the cloud

Some of the oldest digital signage companies date back to the 1980s. Signage management software was architected and licensed using the best model available at the time: a client-server model. This model was designed for an e...

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