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Friday, November 28, 2014

DSToday’s Top Five Most-Read Articles in October

The most-read articles and blogs on Digital Signage Today in October show a marked interest in digital signage content design and retail digital signage at the shelf — and with zombies. From an arresting use of street fu...

At 7:13 PM from www.digitalsignagetoday.com · 0 Comments

16:9; Infographics: Beacons Visually Explained

Here’s a nice, simple graphic from a BLE beacons manufacturer, kontakt.io, explaining how the little things work. Though there’s no end of buzz about beacons technology, I get a sense many people don’t reall...

Thursday, November 27, 2014

Mediatel: Using OOH this Black Friday

As the UK prepares for the one of the biggest shopping days of the year, Posterscope's Glen Wilson looks at how retailers can use out-of-home to really reap the rewards. Black Friday is the biggest online shopping day of the...

Wednesday, November 26, 2014

Warc: Cinema ads are effective but …

Cinema audiences have been growing over the past five or six years, with the proportion of the UK population going at least once a year up from 64% in 2008 to 75% today. But, Clay noted, TV reaches 93% of the population in a ...

iabuk: Top programmatic trends for 2015

1. The death of the campaign We’re progressing further into the era of always-on campaigns, a constant online presence with tailored messages instead of carpet bombing, sequential creative messaging and localised promotion...
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