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Thursday, March 5, 2015

Wednesday, March 4, 2015

Forbes: Mobile Audience Measurement 2.0

At Mobile World Congress in Barcelona, March 2-5, 2015 behind the handset, operator, security and Internet of Things news, the still waters of mobile audience measurement run deep. A lot of mobile data and a lot of ways to me...

Tuesday, March 3, 2015

Media Post: Mobile Display Impression Shares Growing

The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent report. On interstitial ad units engagement rates also rose, from 2.5...

Monday, March 2, 2015

AdAge: Mobile Marketers to Brands: Less Is More

Marketers specializing in mobile no longer have to fight for scraps: mobile has become a part of client budgets. Now, it needs to get much better. That was the consensus from the opening panel for a day-long industry confere...

AdWeek: AOL wants a spot in the mobile ad race

Despite its adulthood, AOL finds itself at the very beginning of a whole new era. Yes, the once and future king of dial-up faces the daunting task of figuring out its mobile strategy. CEO Tim Armstrong is clearly confident A...
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