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Wednesday, October 1, 2014

The future of content creation belongs to agencies

For decades, there has been a clear, but permeable boundary between advertising and entertainment -- commercial breaks, print ads, radio spots, banners, and pop-ups. But lately, that boundary is quietly, yet violently shatter...

Advertising Week: 5 Hot Trends in Advertising

We're officially in the thick of Advertising Week 2014. The buzzwords are signs of an ever-evolving ad space, and never is that more apparent than during the annual conference, which attracts global advertising professiona...

Advertising Engagement: Past, Present And Future

Columnist Peter Minnium provides a brief history of "engagement" as an advertising term -- dating all the way back to the late 19th century! While talk of “engagement” currently permeates discussions of digital adverti...

Tuesday, September 30, 2014

Does Ello make you want to say goodbye to Facebook?

VANCOUVER — There’s a lot about Facebook people don’t like. And so when a new social networking site comes along promising its users they aren’t aren’t just a gigantic source of data to be mined and sold, it’s ...

Advertising Turns to Tech to Engage Consumers

Predicting the future of advertising. None of the ad executives interviewed by Mashable would predict the Next Big Thing in technology, just as none could have known 20 years ago that Facebook, Twitter and Pinterest would be...
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