Advertise on Digital Signage Pulse

Digital Signage Market Analysis

Saturday, October 25, 2014

Video: 2014 Digital Trends Showcase In Toronto

Rare sightings in nature include white buffaloes and Florida panthers, but there may be actually nothing more rare than captured footage of Lyle Bunn not wearing a sports jacket and tie. But here it is! Kidding aside, this i...

Friday, October 24, 2014

Why mobile programmatic is the future

According to the IAB UK’s recently released Digital Ad Spend Report – done in conjunction with PwC – mobile video advertising has grown 196% over the past two years to £63.9m. This makes it the fastest growing digital ...

Judge: LA’s Off-Site Billboard Ban Unconstitutional

BILLBOARD WATCH-Los Angeles has been trying to shed its label as the country’s billboard capital, but Clear Channel and other companies pushing to put up new digital billboards got a major boost this week when a Superior Co...

OOH Market Continues to Power Ahead

The out of home advertising sector continues to perform well in 2014, with the latest figures from PML Group indicating the market has increased by 10.5% in 2014 to date. The out of home specialist's Q3 Posterwatch report ...

DOOH shows how far it has come in five years

In the fifth year of the competition, winners from Topshop and Women's Aid show why digital out-of-home is one of the fastest-growing media in the UK, forecast to be worth some £250 million by the end of 2014. Campaign repor...

Thursday, October 23, 2014

The Era of Android in Mobile Advertising Draws Near

Ready for a bold proclamation? “Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.” So says Julian Smith, head of strategy and innovati...

At 5:13 PM from www.mobilemarketingwatch.com · 0 Comments

Integrate with tech says Sorrell

LONDON: The future of the advertising industry lies in greater integration with other business functions, particularly technology, according to Sir Martin Sorrell. Addressing a party thrown to celebrate 50 years of Admap m...

79% of consumers take action after seeing an OOH ad

Out of Home (OOH) advertising plays a major role in driving consumer response and action, according to a study for global OOH association FEPE International, which found that 79 per cent of consumers take action after seeing ...
1 2 3 164