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Wednesday, July 23, 2014

Case study: Ben and Jerry’s digital signage network

Ice cream and sorbet chain Ben & Jerry’s has selected Task Retail Technology and its xchangemedia multiplatform and digital design technology for its national multimedia project and digital signage rollout in Australia,...

At 8:22 PM from www.digitalsignagetoday.com · 0 Comments

PATTISON Outdoor’s Digital smartAD Roll-out Completed

Already available on nearly 2,500 interior screens across Canada, PATTISON Outdoor has completed the rollout of its smartAD platform to all of its 207 exterior digital posters and spectaculars coast to coast. PATTISON’s sma...

At 6:53 PM from www.mediacastermagazine.com · 0 Comments

Raspberry Pi runs Intel digital signage spec

Raspberry Pi‘s graphics processor is attracting as much interest at the low cost embedded computing board’s ARM-based CPU. Both CPU and graphics processor are Broadcom chips. US-based start-up Jetpac runs image recognit...

Digital Billboards Keep Integrating with Mobile

Technology that connects out-of-home adverts with smartphones is picking up speed and could soon bounce into action at a bus stand or billboard near you. The software being used can turn mall kiosks and airport signs into ...

At 6:30 PM from outofhomeinternational.blogspot.ca · 0 Comments

DSrupted: Google’s Move Into Digital Signage

Vidya Nagarajan of Google is coming from San Francisco to speak at DSrupted, and provide perspective and insight into how the technology giant plugs into and inevitably disrupts the digital signage space. A Product Manage...

Tuesday, July 22, 2014

Monday, July 21, 2014

How tracking tech is tackling accountability in OOH

Eye-tracking and face-tracking will not become a currency for OOH in the short term, writes Talon's Nick Mawditt. However, they still provide a number of valuable insights for the industry... Eye-tracking and face detection ...

Saturday, July 19, 2014

Internet of Things brings opportunities for brands

Advertising could appear on the new generation of connected devices, but an industry standard is needed. The media landscape has just got used to owned, earned and paid media, but is it now time to get used to non-media tu...

Friday, July 18, 2014

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