4 Things to Consider Before Integrating with an SSP for Buying/Selling DOOH Ad Space (BroadSign)
Now that programmatic has made its grand debut into digital out-of-home, the industry is asking itself exactly what approach it should take. With nine out of ten agencies buying media programmatically, there is no doubt that this is a great opportunity for media owners to access new revenues and gain a bigger portion of total ad spend. […]
Thu, Apr 27, 2017 at 5:41 PM