AdAge: Can Data (Digital Displays, Beacons, WiFi) Save the Mall?
Developers like Westfield, one of the world's largest mall operators with 435 million customer visits last year, are exploring services that merge the digital and physical worlds to further engage shoppers. These "smart malls" feature digital storefronts, free WiFi, beacons and electronic parking assistance. […]
adage.com
Fri, Mar 27, 2015 at 1:22 AM
Fri, Mar 27, 2015 at 1:22 AM