AdAge: Fans of China’s Teen Stars Are Crowdsourcing Big Ad Buys To Prove Their Devotion
Branded Cities Network operates a suite of 11 screens at 3 Times Square in Manhattan, where campaigns paid for by Chinese fans have aired. The company says some of their requests have come through Chinese or South Korean agencies, though it couldn't name specific ones. "We think it's great," said Michael Galkin, director of marketing and research. […]
Tue, Apr 25, 2017 at 6:51 PM