Advertising Week OMMA Programmatic Panel: OOH: Automating The Next Frontier (Video, 32:26)
Taxis, elevators, malls, treadmills, airplane seats and more. Any place that can fit a screen will have a screen, This generation of video will all be IP-based, opening up even more inventory to be linked, targeted and automated through programmatic systems. How addressable is the Out-Of-Home video network already? […]
Tue, Oct 6, 2015 at 12:54 AM