Biggest DOOH trends: measurement, integration with mobile, and programmatic (DSToday)
Measurement is huge for DOOH. We are seeing systems coming out that will create stronger measurement tools and deliver true understanding for establishing stronger ROI. More widely accepted and better understood metrics will help drive expansion of DOOH with better delineation of each vertical market and will create stronger ability to differentiate each space and their target audiences. […]
Thu, Feb 23, 2017 at 6:14 PM