Digital Point of Sale Screen Networks – The Cannibal in the Room? (Linkedin)
"Every time we increase the market share and rate of sale for one of our brands, we are going to cannibalise another brand's sales and bite large chunks out of their market share. And the numbers are big, very big, as are the stakes". So said the Sales Director of a global drinks brand who was speaking about UpLift Media, the digital POS screen network being built by Sky, Molson Coors and D-Media. […]
Mon, Oct 5, 2015 at 7:27 PM