Exterion Media to use Telefónica data for targeting London Underground commuters with OOH ads (EuroComms)
Exterion, which is the sole provider of advertising on the London Underground, revealed they have developed an Audience Behavioural Insights (Abi) product that overlays location and behavioural data from the O2 customer base on top of journeys. The data O2 provides includes anonymised and aggregated information about mobile phone, app and web activity, as well as CRM data. […]
Fri, Feb 12, 2016 at 1:28 AM