Global Ad Spend Forecast, Autumn 2016: OOH to Keep Growing (JCDecaux)
Looking at the three global ad spend forecast reports from ZenithOptimedia, Carat and Magna Global, we have compiled the key observations of the media landscape for the coming year. Despite a slight decline due to volatility in some markets, the positive momentum of the global advertising spend is expected to continue into 2017. Read on to find out the summaries for Media and Regional analyses. […]
Wed, Oct 19, 2016 at 12:11 AM