Global trends: Social media will amplify OOH advertising (Hindu Business Line)
If someone takes a picture of an interesting billboard, it becomes viral and travels all over the world Mauricio Sabogal is the Global CEO of Kinetic Worldwide, a leading planner and buyer of out of home media. In an interview with cat.a.lyst, Sabogal outlines the future for the OOH business and talks about how digital can help the cause of the medium. […]
Fri, Jul 31, 2015 at 2:22 AM