In the UK, OOH advertising increasingly means digital OOH (eMarketer)
According to a November 2016 report from GroupM, digital is set to account for 43% of all OOH ad investment in the UK this year, up from 38% in 2016 and just 11% at the beginning of the decade. JCDecaux is the UK market leader in digital OOH with a 54% share of impressions, according to IAB UK. But the company continues to strive for more. […]
Thu, Jan 19, 2017 at 6:58 PM