Influencing Shopper Purchases with OOH: Study (omac)
Almost one half (50%) of shopper purchases are unplanned according to a new Shopper Study *, offering opportunities for advertisers to influence brand decisions on the path to purchase. With shoppers spending more than half their day outside the home, OOH advertising garners high attention levels with almost eight out of ten shoppers saying they notice OOH advertising. […]
Wed, May 27, 2015 at 5:57 PM