invidis: Ad sales house Goldbach launches Prime Screen by packaging DooH, Online and TV
Selling digital out of home boils down to a simple decision: To position DooH as a digital extension of Out-of-Home or as part of a multi-screen package. Three out of four leading European Out-of-Home media owners (JC Decaux, Clear Channel and Exterion) have decided to position their digital portfolio as an extension. Ströer reinvented themselves as a multiscreen media network. […]
Fri, May 22, 2015 at 1:41 AM