Ireland: Advertising spend rises as consumers begin to flash the cash, outdoor up 11.5 percent (Irish Times)
Consumers are – at last – opening their wallets and advertisers are following that money – that’s the core and upbeat message in the AAI/Nielsen Advertising Barometer report for the first six months of this year. The survey found that the overall advertising market was 7.9 per cent ahead of the first half of 2014 and that spend, year on year across nearly all media, is up. […]
Thu, Sep 3, 2015 at 10:37 AM