Kantar Media Reports Q1 2015 U.S. Advertising Expenditures Decreased 4.0 Percent (outdoor up 2.9 percent)
Outdoor expenditures rose 2.9 percent in the first quarter. Growth was heavily concentrated in the Top 15 population markets and within this geographic footprint digital signage was a primary driver of higher spending. As we have commented in previous reports, digital inventory gives advertisers more flexibility when purchasing outdoor space and allows operators to earn a higher price. […]
Tue, Jun 30, 2015 at 12:44 AM