Mauricio Sabogal, Global CEO, Kinetic Worldwide on key trends in OOH advertising in India (MxM India)
Digital has led to the explosion of Out-of-Home advertising in recent times. At the Outdoor Advertising Convention 2015 held last week, Mauricio Sabogal, Global CEO, Kinetic Worldwide, highlighted some key trends in OOH and tells MxMIndia why this format works best in conjunction with other media. From a global perspective, how has OOH been doing? […]
Wed, Jul 29, 2015 at 11:46 PM