Media Post: Mobile Display Impression Shares Growing
The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent report. On interstitial ad units engagement rates also rose, from 2.5% to 3.4%, while ad expansion rates for expandable banners remained unchanged at 0.66%. […]
mediapost.com
Tue, Mar 3, 2015 at 4:42 PM
Tue, Mar 3, 2015 at 4:42 PM