MediaPost: Madison Avenue Shifts $2 Billion Out Of ‘Traditional’ Media In 9 Months
In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue’s major agency holding companies have boosted their spending in digital media by $3 billion during a nine-month period ending with June 2015, and most of it came at the expense of traditional media. […]
Thu, Jul 30, 2015 at 6:06 PM