MediaPost: Why Is OOH Programmatic Media Buying Problematic?
Several partnerships of media agencies, OOH vendors and technology companies have formed to develop and test platforms that promise real-time buying and campaign optimization. Proponents of programmatic media buying promise far greater efficiency, speed and flexibility, but a number of fundamental obstacles will make universal adoption in the OOH industry a distant prospect at best. […]
Wed, Jun 22, 2016 at 8:14 PM