MediaPost: ZenithOptimedia Cuts Its 2015 Global Ad Spending Forecast
Gains made by outdoor, radio, and theaters will be offset by declines in newspapers and magazines, driving an expected $9 billion drop in ad spend among those categories combined. Mobile advertising is expected to grow nearly 40% between 2014 and 2017 -- and by 2017, this segment will generate $75 billion, accounting for 12.7% of all expenditures. […]
Mon, Mar 30, 2015 at 3:48 AM