MediaWeek: Cinema advertising is at the top of its game
2015 continues a strong story for cinema advertising. Ad spend for the medium is up 9.4% year on year – with ad revenue growing faster than TV, radio, out of home and print. Demand for cinema has never been higher and no one can argue that it is one of the most emotionally engaging and impactful mediums that offers unrivalled opportunities to reach a wide audience. […]
Wed, May 6, 2015 at 6:45 PM