MediaWeek: Easter sun shines light on hot UK outdoor advertising sector
The roads are busy and the trains traditionally crowded. A new data initiative between Talon and Amscreen tells us that we are 20 per cent more active and mobile on bank holiday getaway days. Proprietary data is becoming more crucial in complementing existing media measurement outputs and this is increasingly playing out in our out-of-home planning. […]
Fri, Apr 17, 2015 at 1:40 AM