Neuroscience research points to influence of digital OOH on other media (research-live)
UK — A study by Neuro-Insight has used neuroscience to show how digital out of home positively influences responses to other media. The research used brain imaging to look at the neurological impact of digital out of home on other screen and mobile devices and was carried out for outdoor media company Ocean. […]
Mon, Mar 30, 2015 at 3:54 AM