OOH Advertising: It’s All About [Audience] Location, Location, Location! (Billboard Insider)
The old adage has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience Location.” The incredible amount of geospatial data available today gives marketers unprecedented capability to understand not only where consumers are, but where they have been and where they are going. […]
Tue, Sep 27, 2016 at 12:47 AM