OOH Study: Brands should spend 45% of outdoor budget on digital (Campaign Live)
The optimal amount of digital outdoor spend is about 45 per cent of an advertiser's total out-of-home budget, an effectiveness study of the sector has concluded. The research by BrandScience, the Omnicom econometrics and data science business, analysed over 211 OOH ad campaigns between 2011-2015 and was commissioned by Talon, the independent outdoor media specialist. […]
Thu, Nov 26, 2015 at 1:20 AM