Out-of-home and digital marketing are coming together via mobile (Marketing Dive)
Dive Brief: Out-of-home advertising, such as billboards, and digital marketing are forming an interesting and maybe unexpected partnership via mobile technology. One example is location analytics company Placed, which is working with partners such as out-of-home inventory suppliers like Clear Channel Media to offer its user attribution between billboards and in-store traffic. […]
Thu, Feb 4, 2016 at 7:33 AM