Out-of-Home Perfect Fit For Vertical Video: GroupM’s Norman (video by beettv, 07:44)
CANNES — You might expect that vertically-oriented video would present a challenge to advertisers, who, traditionally, have redeployed ad creative first designed for TV’s landscape screen. But GroupM chief digital officer Rob Norman has a positive spin on the problem – don’t think TV, think bus stop ads. “I was having a meeting with JC Decaux. […]
Tue, Jul 7, 2015 at 12:37 AM