South Africa: Out of Home advertising to soar when TV turns digital (mediaupdate)
Out of Home advertising is the umbrella under which cross media advertising campaigns assemble. Its inherent strength is that it can be seen as the ‘short-hand’ for brand-building by reinforcing and reminding consumers of ads they might have seen on TV, radio and/or in print with a succinct message in just seconds, using brand cues that pull through from other media. […]
Thu, Apr 16, 2015 at 3:52 PM