South Korea: Reebok screens challenge commuters to fitness battle (pioneeringooh)
After discovering that 74% of Korean office workers confess to a lack of exercise, Reebok created a unique way to encourage others to become more active. By installing a game screen in 2 popular subway stations in South Korea, they set two commuters the challenge of competing against each other for the chance to win a new pair of Reebok shoes. […]
Sat, Apr 25, 2015 at 3:22 AM