Spotlighting Mobile’s Larger Role in Out-of-Home Advertising — Jodi Senese, CMO, Outfront (source – mediabizbloggers)
Mobile and out-of-home are rapidly converging and have become increasingly complementary of each other. The on-the-go nature of mobile users blends well with the out-of-home market, and opens up new key marketing opportunities for brands and marketers that are prepared and adept to leverage the power of this synergy. […]
Thu, Mar 5, 2015 at 1:30 AM