TfL opens the door to an outdoor media revolution (MediaTel)
Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It's a revolution, writes Rubicon Project's James Brown. One of the world's most recognisable transport systems may soon also become a potential media owner to rival the likes of ITV and Facebook. […]
mediatel.co.uk
Thu, Oct 27, 2016 at 12:20 AM
Thu, Oct 27, 2016 at 12:20 AM