The Convergence of Media and Commerce (opinion piece from Razorfish)
In the era of ubiquitous commerce, consumers have the ability to buy directly within virtually any product category at any time, changing the nature of the traditional marketing funnel. As a result, we believe brands need to find smart ways to more closely connect media and commerce experiences across the funnel, facilitating transactions and amplifying the effects of both investments. […]
Mon, Oct 5, 2015 at 12:31 AM