The Drum: Yahoo CEO Marissa Mayer focused on mobile and service integration
Up until the past few years, digital advertising was traditionally about targeting audiences using a very small set of data points – content behaviour, search and cookie data. But reaching consumers wherever they may be at any given time demands much richer, multi-layered sets of data. […]
thedrum.com
Thu, Mar 5, 2015 at 6:39 PM
Thu, Mar 5, 2015 at 6:39 PM