The future of outdoor advertising according to BitPoster’s Aidan Neill (City A.M.)
FROM billboards to bus stops, the outdoor media market has been more reluctant than other areas of the marketing industry to embrace digitisation. The buying and selling of advertising space had been largely a manual process, with a lot of wasted inventory and little standardisation of pricing. […]
cityam.com
Tue, Oct 6, 2015 at 12:52 AM
Tue, Oct 6, 2015 at 12:52 AM