The Guardian: UK advertising spend hits record £4.7bn in first quarter of 2015
UK advertising spend reached £4.7bn in the first three months of 2015, a record for the tradtionally weak first quarter, driven by a surge in TV advertising. TV advertising grew 11.5% year on year to reach £1.2bn, it’s highest Q1 figure on record, according to the latest figures from the advertising expenditure report from Warc and the Advertising Association. […]
Mon, Jul 27, 2015 at 7:39 AM