What’s ailing the U. S. media economy (and how DOOH is bucking the trend of declines for traditional media) (medialifemag)
To get the scoop on where the media economy really is, Media Life spoke with Jon Swallen, chief research officer at Kantar Media, for his take on why ad spending is down, whether it will rebound later this year, and why some traditional media are faring better than others. Many of the largest advertisers cut back on advertising in first quarter. […]
Tue, Jul 7, 2015 at 12:38 AM