Why omnichannel marketing as you know it is ‘dead’ (retaildive)
Ever since shoppers could access inventory and compare store prices with a few clicks on their phone, omnichannel sales have become a big focus for brick-and-mortar retailers. But while retailers are focusing on driving consumers to buy across all channels, they may also be losing sight of the bigger picture: The customer's path to purchase. […]
Fri, May 29, 2015 at 3:57 PM