Why Out Of Home Advertising Is A Winner in Any Race (Linkedin)
The key benefits of OOH for political advertisers: Greatest reach of any ad medium in a world of highly-fragmented consumer media consumption; Ability to amplify any media plan in ways other media cannot, especially mobile advertising; "Targetability" with OOH ratings to reach key demographic or geographic-specific voters; Greatest level of engagement with mobile consumers in the important half hour before key mobile activity such as search, social media, and more – and mobile platforms are especially critical for reaching younger voters. […]
Thu, Feb 4, 2016 at 3:43 PM