WPP buys majority stake in France’s out-of-home advertising specialist Poster Conseil (press release)
LONDON--Advertising giant WPP PLC (WPP.LN) said Thursday Kinetic and GroupM have bought a majority stake in Financiere Poster, an out-of-home specialist in France, for an undisclosed sum. Poster Conseil manages media planning and buying for agencies and direct clients, and provides planning and measurement technologies to both agencies and vendors. […]
Thu, May 28, 2015 at 7:27 PM