Forty-six projector were sync’d and blended to fill the upper levels of one facade of the Empire State Building in New York with a ... […]
Astral, has renewed its long-standing exclusive advertising partnership with Transgesco, the subsidiary managing advertising operations for the Société de Transport de Montréal (STM). As part of the agreement, Astral is set to launch new products throughout the transportation network, including the deployment of new digital and static products across the entire network in the coming years. […]
The Omdia Q4 2023 Public Display Report reveals that Samsung sold more than two million LCD and LED units last year – a company record – to account for 33% of the global signage market. The company’s growth has been fuelled by the expansion of microLED range The Wall with the addition of products such as The Wall All-in-One and The Wall for Virtual Production . […]
For the first time, RTS will be offering up a London Store Tour, exclusively for brands and retailers attending the show. Taking place on Tuesday 23rd April, the day before the event opens its doors, retailers can sign up to join a limited number of exclusive tours, allowing them to experience first hand London’s best physical retail. […]
Marty Williamson, President and CEO, Williamson and Associates. Buyers are still there – new and old, large and small. We don’t expect the big 3 to be particularly active this year, but I think Lamar and Outfront will make a few strategic acquisitions. […]
Cannabis out of home advertising was $56 million in 2023, one of the fastest growing OOH ad categories. 40 states now have some form of legalized use. Here are some cannabis advertising guidelines which Mike discussed: Creative – Don’t show use. […]
Rajiv Raghunath interviewed Mark Bracey, Co-Founder & Chief Commercial Officer of DOOH ad network management platform DoohClick. "We are an independent business open to all out-of-home media operators. Our mission is to liberate out-of-home media professionals from the tedious tasks of reporting and administrative burdens. […]
By Alan C. Brawn. To be honest, it is still a bit of a crapshoot no matter what you do. […]
If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it ... […]
Adjusted EBITDA increased 9.2% to $190 million. Digital revenue up 2.4% to $114 million from $11.3 million. Q4 revenue up 10.8%, to $632 million. […]
Todd Turner and Richard Molinaro of Up to Something gave an entertaining short course on out of home creative at the IBO conference. You can access their talk at http://uptosomething.agency/ibo-talk-2024 . Billboard Insider’s favorite slide is this one which reminds us that we need to be memorable, as well as clear. […]
12:30 REGISTRATION OPEN; 13:00 Opening Remarks: Chair | Farrokh Mansouri | Head of Data Science | COMMB. 13:30 Keynote: Insights on the State and Future of AI in OOH Advertising: Chris Duffey | Strategic Development, Creative Cloud Design | Adobe. 14:00 How To Adapt To An AI World: Julia Thompson | CMO | OAAA. […]
When I asked an industry friend, whose opinions I respect and trust quite a bit, what CMS software he’d looked at and been impressed ... […]
By Andrew Birmingham - Martech | Ecom |CX Editor. Fast food chain Mad Mex was able to drive a 9 per cent uplift in sales in restaurants within a proximity of its latest programmatic digital out-of-home campaign that also demonstrated the flexibility and agility of the channel. Just as importantly, digital efficiency helped to extend the life of the campaign. […]
by Sara Lebow, Senior Analyst. In-store retail media spend is growing quickly. Just $370 million will go to US in-store retail media ad spend this year, or 0.7% of omnichannel retail media ad spend, but by 2028, that figure will more than double to $1 billion, per our March 2024 forecast. […]
